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All Journal Bussman Journal : Indonesian Journal of Business and Management
Aisyah Fitri Pasaribu
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance

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PENGARUH KETERTARIKAN PRODUK MERK GLOBAL DAN MERK LOKAL TERHADAP KEPUTUSAN PEMBELIAN: Studi Kasus Mahasiswa UINSU Aisyah Fitri Pasaribu; Suhairi Suhairi; Wiranti Wiranti; Alfarizi Kurniawan
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.105

Abstract

This study aims to determine the effect of interest in global brand products and local brands in purchasing decisions for UINSU students. This study uses a descriptive qualitative research method which aims to find out the reality of the field in depth and specific and the elaboration is carried out in an in-depth and open manner to provide data proving a phenomenon or event whose data processing is carried out by elaboration. The results of this study are the factors that determine purchases in local products and global products, namely quality, price, brand, and quantity
ANALISIS LAPORAN KEUANGAN UNTUK MENILAI KINERJA KEUANGAN PT ANEKA GAS INDUSTRI Tbk. Aisyah Fitri Pasaribu; Raihan Saputra; Budi Dharma
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.107

Abstract

Financial statements are one of the most important things for every company, used to evaluate company performance and used to compare the company's current state with previous years. By utilizing the balance sheet and income statement as financial statements, this study seeks to evaluate the financial performance of PT Aneka Gas Tbk. This study uses a quantitative method with a comparative method, namely to compare (comparison) the performance of the company PT. Aneka Gas Tbk from 2020-2021 using financial ratio analysis including profitability, liquidity and solvency ratios. The results of the analysis show that the capability of PT Aneka Gas Tbk. in the 2018-2021 period there was a decline that occurred due to the covid 19 pandemic which caused demand for gas in the market to decrease and resulted in a decrease in gas factory production
Co-Authors Alfarizi Kurniawan Dharma, Budi Raihan Saputra Wiranti Wiranti