Jurnal Manajemen dan Bisnis
Vol. 1 No. 2 (2022): Juni 2022

PENGARUH KUALITAS FILM DAN KUALITAS LAYANAN TERHADAP MINAT MENONTON (STUDI PADA PENONTON BIOSKOP CINEMA XXI DI TRANSMART PADANG)

Mardianto, Dedi (Unknown)
Syahrial (Unknown)
Deby Handayani (Unknown)

Article Info

Publish Date
27 Jun 2022

Abstract

The study aims to test simultaneously and partially the influence of film quality, community effects and service quality on interest in watching the Cinema XXI on the Transmart Padang. The use of this variable is expected to find out the factors that influence interest in watching the product (film). This study uses a sample of 100 respondents, namely moviegoers in the Transmart Padang through distributing questionnaires using the non random sampling method. The results of the study showed that film quality, community effects and service quality had a positive effect on interest in watching.

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Journal Info
Jurnal Manajemen dan Bisnis
Website

Abbrev

manabis

Publisher

Yayasan Pendidikan Penelitian Pengabdian Algero

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

MANABIS (Jurnal Manajemen dan Bisnis) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemaaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. MANABIS ...