Bussman Journal : Indonesian Journal of Business and Management
Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023

PENGARUH METODE PEMBAYARAN CASH ON DELIVERY PADA APLIKASI SHOPEE TERHADAP DAYA BELI KONSUMEN : Studi Kasus Pada Mahasiswa UINSU

Mhd Fathur Rizqi Zuhada Hsb (Universitas Islam Negeri Sumatera Utara)
Zein Zahara Br Surbakti (Universitas Islam Negeri Sumatera Utara)
Ema Khairani (Universitas Islam Negeri Sumatera Utara)
Purnama Ramadani Silalahi (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
10 Jan 2023

Abstract

COD is a payment method that is made directly on the spot after the order from the courier is received by the buyer. The method used in this research is a quantitative method in the form of a survey. Data analysis techniques were carried out by utilizing descriptive statistics, using a percentage formula. The results of this study indicate that the Cash On Delivery (COD) payment method affects consumer purchasing power

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Journal Info
Bussman Journal : Indonesian Journal of Business and Management
Website

Abbrev

home

Publisher

Gapenas Publisher

Subject

Economics, Econometrics & Finance

Description

Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management ...