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All Journal Bussman Journal : Indonesian Journal of Business and Management
Zein Zahara Br Surbakti
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance

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PENGARUH METODE PEMBAYARAN CASH ON DELIVERY PADA APLIKASI SHOPEE TERHADAP DAYA BELI KONSUMEN : Studi Kasus Pada Mahasiswa UINSU Mhd Fathur Rizqi Zuhada Hsb; Zein Zahara Br Surbakti; Ema Khairani; Purnama Ramadani Silalahi
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.112

Abstract

COD is a payment method that is made directly on the spot after the order from the courier is received by the buyer. The method used in this research is a quantitative method in the form of a survey. Data analysis techniques were carried out by utilizing descriptive statistics, using a percentage formula. The results of this study indicate that the Cash On Delivery (COD) payment method affects consumer purchasing power
Co-Authors Ema Khairani Mhd Fathur Rizqi Zuhada Hsb Purnama Ramadani Silalahi