Jurnal Kajian Ilmu Manajamen
Vol 2, No 4 (2022): Desember

Pengaruh Electronic Word Of Mouth (E-WOM) di Instagram Terhadap Keputusan Pembelian Pada Kangen Seblak Bojonegoro

Yolanda Dian Olivia (Program Studi S1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)
Muh Syarif (Program Studi S1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)

Article Info

Publish Date
16 Jan 2023

Abstract

The purpose of this study was to determine the effect of Electronic Word Of Mouth (E-WOM) on purchasing decisions positively and significantly. The approach used in this study is a quantitative approach using survey methods. The sampling technique used in this study was purposive sampling, and analyzed using simple linear regression analysis. This study found that the value of

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Journal Info
Jurnal Kajian Ilmu Manajamen
Website

Abbrev

jkim

Publisher

Universitas Trunojoyo Madura

Subject

Economics, Econometrics & Finance

Description

Jurnal Kajian Ilmu Manajemen (JKIM) is one of the scientifics publications journal published by Management Department of Economics and Business Faculty of Trunojoyo Madura University, with Registered number P-ISSN: 2775-3093 dan E-ISSN: 2797-0167 The objective of JKIM is to establish an effective ...