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All Journal AGRIEKONOMIKA Journal of Economic, Bussines and Accounting (COSTING) Conference on Innovation and Application of Science and Technology (CIASTECH) Enrichment : Journal of Management International Journal of Science, Engineering and Information Technology Kontigensi: Jurnal Ilmiah Manajemen Jurnal Kajian Ilmu Manajamen Journal Research of Social Science, Economics, and Management Economos : Jurnal Ekonomi dan Bisnis Journal of Ekonomics, Finance, and Management Studies

Muhammad Syarif

Universitas Trunojoyo Madura, Indonesia

Author-ID : 3644009

Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Contribution of Public e-Procurement to Sustainable Development Goals in Indonesia: Systematic Literature Review Leny Marita; Nurita Andriani; Muhammad Alkirom Wildan; Yahya Surya Winata; Muhammad Syarif; Muhtadin Muhtadin; Muhammad Azmi Alamsyah
International Journal of Science, Engineering, and Information Technology Vol 6, No 1 (2021): IJSEIT Volume. 06 Issue. 01 DECEMBER 2021
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ijseit.v6i1.12475

The Sustainable Development Goals have become the UN's global goals in the 2015 to 2030 time frame. To achieve these goals, Indonesia has designated a National Roadmap for Sustainable Development Goals in Presidential Regulation Number 59 of 2017. The Presidential Regulation serves as a guideline for Ministries or Agencies in National Actions Plans on Sustainable Development Goals in their respective domains. Including in the Public Procurement of Goods/Services has been fostered to increase sustainable procurement. This Systematic Literature Review has been looking for research evidence to reveal the contribution of e-procurement in the Sustainable Development Goals in Indonesia for the last decade. The evidence has been systematically collected by following the SLR protocol from the indexing Portal Garuda (Garba Rujukan Digital) specific for published articles in Indonesia. Meanwhile, the international research on sustainable procurement has been ongoing since 2001; the review here shows that there has not been much research on sustainable procurement in Indonesia. The results of this review offer a future research agenda for sustainable procurement in Indonesia.

EKSPLORASI PEMANFAATAN SOCIAL MEDIA MARKETING INSTAGRAM DALAM PROMOSI PANTAI EKASOGHI Fathor AS; Mohammad Arief; Muh. Syarif
Conference on Innovation and Application of Science and Technology (CIASTECH) CIASTECH 2021 "Kesiapan Indonesia Dalam Menghadapi Krisis Energi Global"
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pantai ekasoghi merupakan objek wisata baru. Ketatnya persaingan dan adanya pandemic Covid-19 menjadi salah satu faktor penyebab menurunnya kunjungan, penyebab lainnya adalah strategi promosi yang digunakan masih terbatas dan belum ada staff khusus yang bertanggungjawab di bidang tersebut. Tujuan penelitian mengeksplorasi pemanfaatan social media marketing instagram dalam promosi pantai ekasoghi. Metode yang digunakan adalah kualitatif. Informan sebanyak 5 orang pengunjung dan 1 pengelola. Untuk mencapai tujuan penelitian, digunakan pendekatan kualitatif yaitu observasi dan wawancara. Hasilnya strategi promosi pantai ekasoghi adalah Iklan, Promosi penjualan, Event dan Interactive marketing. Pantai ekasoghi menggunakan instagram dengan akun @pantaiekasoghi. Dari sisi context social media marketing, pantai ekasoghi telah memberikan informasi dengan sangat jelas dan mudah dimengerti. Dari sisi communication social media marketing, respon yang diberikan admin/pengelola cepat dan tepat komunikasi 2 arah. Dari sisi collaboration social media marketing, kerjasama dalam bentuk transfer pengetahuan serta membuat komunitas di Instagram. Dari sisi connection social media marketing, informasi pantai ekasoghi sudah di posting melalui akun instagram. Dengan modal akun ini, pantai ekasoghi telah mampu meraih omzet. Kendala yang dihadapi yaitu pengelola instagram harus selalu aktif mengingat perlunya komunikasi interaktif di akun tersebut dengan konsumen.

PENGARUH DINESERV QUALITY TERHADAP KEPUASAN PELANGGAN BIMA N ZAIN CAFE DI KABUPATEN BANGKALAN Vania Novianti Sahid; Muh. Syarif
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 3 (2022): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

The purpose of this study was to determine the effect of Tangible, Reliability, Responsiveness, Assurance, and Emphaty on Customer satisfaction at Bima n Zain Cafe in Bangkalan Regency. By measuring service quality using Dineserv indikators based on 5 dimensions of service quality. This research was conducted with quantitative methods, the sampling technique used is nonprobability sampling with purposive sampling method as sample determination. The sample of this research was 100 respondents, and the population in this research are Bima n Zain Cafe’s customers who have visited and made some purchase at Bima n Zain Cafe.The results of this study indicate that the Tangible variable has no positive and insignificant effect on customer satisfaction, the Reliability and Responsiveness variables have a positive and significant effect on customer satisfaction. While Assurance and Emphaty have a positive but not significant effect on customers satisfaction. However, simultaneously, it has a positive and significant effect on customer satisfaction of Bima n Zain in Bangkalan Regency.

Analysis on production factors and marketing of corn Muh Syarif; Samsuki Samsuki; Achmad Amzeri; Zainul Azmi
Agriekonomika Vol 11, No 2: October 2022
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v11i2.13997

Madura has a corn farming area of approximately 300,000 hectares wide. However, its productivity is still low, about 2.15 tons per hectare. The purpose of this study was to determine the effect of production factors and the efficiency of corn marketing channels in Pamekasan Regency. Research respondents are farmers, retailers, collectors, and wholesalers in Batu Kerbuy village and Pademawu village, Pamekasan Regency. The total respondents were 60 farmers who were determined using the random sampling method and 12 traders who were determined using the tracing sampling method. The analysis techniques used were the Cobb-Douglas function variables, farmer's share, marketing margin, and marketing efficiency. The results showed that five production variables simultaneously affected corn production. Partially, there were three variables with a highly significant effect, i.e. labor, pesticides, and fertilizers, while there were another two variables, i.e. land area and seeds, with no significant effect. There were five corn marketing channels in Pamekasan Regency, with marketing channel I being more efficient than the others.

Implementation Of The Basic Concept Of Corporate Social Responsibility As A Branding Strategy at Amboina Restaurant Dita Arisona; Muh Syarif; Nurita Andiani
Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 2 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v10i2.274

Companies carry out their social responsibility in various forms and each company implements CSR in several ways. This restaurant produces heavy food such as mixed rice, soto, rawon, and egg petis. The uniqueness of this restaurant is that when producing food, it has a unique taste image, namely with the typical spices of Bangkalan Regency which is rich in spices, besides that it is no less interesting with large pieces of fish compared to the others, with its uniqueness this Amboina restaurant applies one of the following: One CSR triple bottom line is people, so the researcher proposes to apply all triple bottom lines with the aim of obtaining a positive image in the hope of having a long product life cycle. This research is a qualitative type with an interview method that obtains the results of this study, namely the proposal of triple bottom line people in the form of social action, performance innovation, and employee rewards. Planet with training in reducing household waste that is used as fertilizer and liquid soap. Profit in the form of CSR regarding financial science to be more specific in processing finances.

Pengaruh Electronic Word Of Mouth (E-WOM) di Instagram Terhadap Keputusan Pembelian Pada Kangen Seblak Bojonegoro Yolanda Dian Olivia; Muh Syarif
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 4 (2022): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v2i4.15573

The purpose of this study was to determine the effect of Electronic Word Of Mouth (E-WOM) on purchasing decisions positively and significantly. The approach used in this study is a quantitative approach using survey methods. The sampling technique used in this study was purposive sampling, and analyzed using simple linear regression analysis. This study found that the value of

Implementation of Relationship Marketing Sharia Perspective In Sharia Microfinance Institutions In Madura Fathor AS; Fatimatul Fatmariyah; Sirajul Arifin; Muh. Syarif
Journal Research of Social Science, Economics, and Management Vol. 2 No. 6 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

The market share of Islamic banking is still very small, so there needs to be a proper marketing strategy to overcome it, one of which is Sharia relationship marketing. The purpose of this research is to analyze the implementation of sharia relationship marketing at BPRS Bhakti Sumekar Sumenep. The research method used is a descriptive method of quantitative approach. The results showed that BPRS Bhakti Sumekar Sumenep has assimilated sharia relationship marketing quite well, it is shown from the results of respondents' assessment of the dimensions used in the study.

Implementation of Corporate Social Responsibility and Communication (CSR) at PT. Pertani (Persero) Ririn Frebianti; Nurita Andriani; Muh. Syarif
Economos : Jurnal Ekonomi dan Bisnis Vol 6 No 1 (2023): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Implementation of Corporate Social Responsibility and Communication (CSR) at PT. Farmers (Persero). This research is a qualitative descriptive research. This type of research is not to elaborate explanations, control communication symptoms or make predictions, but rather to provide an overview and understanding (understanding) of how and why a symptom or reality of communication occurs. The data collection technique used in this study was in-depth interviews. This type of interview contains questions that are "open ended", leads to a depth of information, and is conducted in an unstructured way. Based on the results of research conducted by researchers at PT. Pertani (Pesero), implementing the CSR program of PT. Pertani (Persero) carries out selective processes such as community data, proposals, evaluations, according to criteria, rejected, principle permits, implementation processes, implementation reports, evaluations and CSR profiles so that the program will be implemented effectively and the quality of the benefits is good for the impact of the program itself , In the context of community empowerment, the communication strategy developed by the company with the beneficiary communities greatly influences the success of the CSR program. In implementing the CSR program, communication activities are important to do.

Consumer perceptions and purchase intention of healthy food products based on promotions and consumer knowledge Mohammad Haidar Ali; Nurita Andriani; Muhammad Syarif
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1549

This study aims to compare the effectiveness of framing advertising messages in influencing consumer perceptions which are strengthened by consumer knowledge. It also aims to analyze the effect of advertising on consumer perceptions which are strengthened by consumer knowledge, and its effect on buying interest in healthy food products. This study employed experimental and correlational methods of quantitative approach. The number of respondents in this study amounted to 192 respondents. Collecting research data using observation, interviews, and questionnaires. Data analysis used Independent Sample T-Test, Two Way Anova, Moderated Regression Analysis, and Simple Linear Regression. The results revealed that advertisements with negative message framing are more effective in influencing the perceptions of Trensains High School Students. Negative message framing was more effective for Trensains High School Students with a high level of knowledge about healthy food products, while positive message framing is more effectively used on Trensains High School Students with low knowledge level about healthy food products. Advertising affects the perception of Trensains High School Students on healthy food products. Consumer knowledge strengthens the effect of advertising on the perceptions of Trensains High School Students in healthy food products. Trensains High School Students’ perceptions of healthy food products affect students' purchase intention in healthy food products.

PENGARUH WEBSITE DAN BRANDING DESTINASI WISATA HALAL “MAKAM SYAICHONA MOH. CHOLIL BANGKALAN” TERHADAP MINAT BERKUNJUNG Putri Azizah Fitriyah Maharani; Muh Syarif
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13161

The research aims to find out and analyze the influence of the website and branding on the interest of visiting the halal tourist destination of Syaichona Moh's Tomb. Cholil Bangkalan. Research using quantitative methods and data analysis techniques using multiple linear regression. The research population is tourists of the halal tourist destination of Syaichona Moh's Tomb. Cholil Bangkalan. Sampling using purposive sampling technique with 133 respondents. In this study, the primary data was directly obtained from visitors to the halal tourist destination of Syaichona Moh's Tomb. Cholil Bangkalan through the distribution of questionnaires The results of the t (partial) test in the study showed that websites and branding partially had a positive and significant effect on the interest of visiting, so that H1 and H2 were accepted. The results of the F (simultaneous) test stated that simultaneously the website and branding have a significant effect on the interest of visiting. So that H3 is accepted. The result of the determinant coefficient shows that the Adjusted R Square is 0.515, which means that the influence of the website and branding on the interest of visiting is 51.5% and the remaining 48.9% is presented by other independent variables outside this study.

Co-Authors Achmad Amzeri Ahmad Yahya Surya Winata Ali, Mohammad Haidar Dita Arisona Fathor AS Fathor AS Fatimatul Fatmariyah Leny Marita Mohammad Arief Muhammad Alkirom Wildan Muhammad Azmi Alamsyah Muhtadin Muhtadin Nurita Andiani Nurita Andriani Nurita Andriani Nurita Andriani Putri Azizah Fitriyah Maharani Renanda Dian Nur Magfiroh Ririn Frebianti Samsuki Samsuki Sirajul Arifin Vania Novianti Sahid Yolanda Dian Olivia Zainul Azmi

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