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All Journal Jurnal Kajian Ilmu Manajamen
Yolanda Dian Olivia
Program Studi S1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura
Economics, Econometrics & Finance

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Pengaruh Electronic Word Of Mouth (E-WOM) di Instagram Terhadap Keputusan Pembelian Pada Kangen Seblak Bojonegoro Yolanda Dian Olivia; Muh Syarif
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 4 (2022): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v2i4.15573

Abstract

The purpose of this study was to determine the effect of Electronic Word Of Mouth (E-WOM) on purchasing decisions positively and significantly. The approach used in this study is a quantitative approach using survey methods. The sampling technique used in this study was purposive sampling, and analyzed using simple linear regression analysis. This study found that the value of
Co-Authors Muh Syarif