Jurnal Ilmu Manajemen dan Bisnis
Vol. 10 No. 1 (2022): Jurnal Ilmu Manajemen dan Bisnis (JIMB)

THE EFFECT OF PERSONAL AND SOCIAL FACTORS ON ONLINE BUYING INTEREST IN BINA MANDIRI GORONTALO UNIVERSITY STUDENTS

Sri Yuliana Halid (Universitas Bina Mandiri)
Titin Dunggio (Unknown)
Ely Ibrahim (Unknown)

Article Info

Publish Date
31 May 2022

Abstract

This study aims to determine the effect of personal factors and social factors on online buying interest among Bina Mandiri University students, Gorontalo. This research uses descriptive quantitative method. Respondents of this study were students of the University of Bina Mandiri Gorontalo with a sample size of 90 people. Data analysis using multiple regression. The results showed that personal factors and social factors either partially or simultaneously had a positive and significant effect on online buying interest among students at Bina Mandiri University Gorontalo.

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Journal Info
Jurnal Ilmu Manajemen dan Bisnis
Website

Abbrev

JIMB

Publisher

Universitas Bina Mandiri Gorontalo

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

Description

Journal of management and business science contains the writings of lecturers and students from the management and business majors both from within UBMG and outside the University environment. Articles in this journal are published in three times a ...