Jurnal Pendidikan Ekonomi (JURKAMI)
Vol 7, No 3 (2022): JURKAMI

PERAN TRUSTWORTHINESS, PERCEIVED RISK, DAN INFORMATION QUALITY TERHADAP CUSTOMER SATISFACTION DALAM PEMBELIAN ONLINE MONOKROMSTORE JOGJA

Ida Bagus Nyoman Udayana (Universitas Sarjanawiyata Tamansiswa)
Agus Dwi Cahya (Universitas Sarjanawiyata Tamansiswa)
Rizqi Rukmana Putri (Universitas Sarjanawiyata Tamansiswa)



Article Info

Publish Date
19 Jan 2023

Abstract

The industrial era 4.0 with technology used is increasingly sophisticated and in various fields so as to change people's lifestyles, they tend to prefer to use technology for transactions rather than going directly to shopping places. This study aims to determine the effect of Trustworthiness, Perceived Risk and Information Quality on Customer Satisfaction in purchasing Fashion Online at Monkromstore Jogja. This study uses quantitative research methods. The sample used for this study was 100 respondents. The sampling technique in this study is purposive sampling with the criteria that respondents have an account for online purchases at Monokromstore Jogja and respondents have made online purchases at Monokromstore Jogja. The results in this study indicate that Trustworthiness has a significant and significant effect on Customer Satisfaction on online fashion purchases at Monokromstore. Perceived Risk has a significant and significant effect on Customer Satisfaction on online fashion purchases at Monokromstore Jogja. Information Quality has no significant effect on Customer Satisfaction on online fashion purchases at Monokromstore Jogja. Trustworthiness, Perceived Risk, and Information Quality simultaneously have a significant effect on Customer Satisfaction in purchasing online fashion at Monokromstore Jogja

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Journal Info

Abbrev

JPE

Publisher

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

JURKAMI: Jurnal Pendidikan Ekonomi adalah jurnal yang menerima kontribusi tulisan/artikel yang berkaitan dengan studi-studi kependidikan, pengajaran dan evaluasi belajar di bidang pendidikan ekonomi dan kajian ilmu ekonomi lainnya, baik laporan penelitian, maupun tinjauan buku yang belum pernah ...