Jurnal Pengabdian Masyarakat Nusantara
Vol. 5 No. 1 (2023): Maret : Jurnal Pengabdian Masyarakat Nusantara

Training Of Business Analysis Using SWOT Method in Homestay “Omahe Wong Di Ino” Bantul Yogyakarta

Rinawati Zailani (STIKIP Catur Sakti Yogyakarta)
Choirun Nisaa (STIKIP Catur Sakti, Yogyakarta)
Galih Sumarah Erilantu (STIKIP Catur Sakti, Yogyakarta)



Article Info

Publish Date
24 Mar 2023

Abstract

In a simple sense, a homestay is a whole house that is rented out to visitors to rest and with facilities like at home. The COVID-19 pandemic has brought businesses down. After the pandemic, business owners are trying to get back up to continue their business. One of the businesses that continues to try to rise after the pandemic is the homestay business "Omahe Wong di Ino" in Bantul Regency, Yogyakarta Province. The business owner and the STIKIP Catur Sakti community service team conducted a business analysis using the SWOT method (Strengths, Weaknesses, Opportunities, and Threats analysis). Owners practice to identify internal and external factors, then they are calculated based on their ratings and weights. The results of the SWOT analysis show that the homestay business "Omahe Wong di Ino" is in a prime company that has great strengths and opportunities. This gives an overview of the strategy that will be carried out by the company. Based on the analysis, the company's strategy is to carry out a growth and expansion strategy by adding homestay buildings for children's education facilities and can accommodate more guests.

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Journal Info

Abbrev

pengabmas

Publisher

Subject

Education Health Professions Social Sciences Other

Description

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat. Focus dan Scope pada bidang Multidisiplin Ilmu, pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. ...