JMK Jurnal Manajemen dan Kewirausahaan
Vol 8 No 1 (2023): January

University Partnership Sebagai Akselerator Transformasi Digital Usaha Mikro Perempuan

Ghaling Achmad Abdul Ghonisyah (Universitas Perjuangan Tasikmalaya)
Irly Artiara Irawan (Universitas Perjuangan Tasikmalaya)



Article Info

Publish Date
26 Jan 2023

Abstract

The partnership built by the university is one of the drivers of efforts to accelerate the digital transformation of women's micro-enterprises. The resources owned by the university can function as social capital to help micro-enterprises owned by women who experience gaps in access to opportunities for transformation, one of which will be the focus of this research is inequality in gaining entry to digital literacy. In this context, research on the role of university partnerships is compelling as an accelerator for inclusively advancing digital literacy for women micro-entrepreneurs in Indonesia, especially in the Tasikmalaya area. We used a qualitative approach conducting In-Depth Interviews with six informants who split up into 4 (four) clusters, specifically 1) University Cluster, 2) The Expert Cluster, 3) Micro-Entrepreneur Cluster, and 4) The Business Incubator Cluster. Our contribution shows that adopting an integrated learning initiative can accelerate the mastery and use of digital skills among female micro-entrepreneurs. This study contributes to understanding how the university partnership model is implemented according to the capacity and business model of women's microenterprises.

Copyrights © 2023






Journal Info

Abbrev

ManajemenKewirausahaan

Publisher

Subject

Economics, Econometrics & Finance

Description

Aims JMK (Jurnal Manajemen & Kewirausahaan) covers in details a large variety of topics in management. The aim of the journal is disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and entrepreneurship. The ...