Garuda - Garba Rujukan Digital

PENGARUH KONFLIK KERJA, STRES KERJA, KEPUASAN KERJA TERHADAP KINERJA KARYAWAN (Sensus pada karyawan Lotte Mart Tasikmalaya) Irly Artiara Irawan; Evilia Sri Yuniar
JURNAL EKONOMI PERJUANGAN Vol. 4 No. 2 (2022): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

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This research to determine and analyst, the conflict of works, work stress, satisfaction and the performance of the employees on lotte mart tasikmalaya, the direct effect nor indirect of the conflict of works, work stress, satisfaction and the performance of the employees on lotte mart tasikmalaya. The research method that used in this study is census method. The study population is employees of lotte mart with amount 157 peoples. Technique of sample data on this research using total sampling technique which is all employees become sample data with amount 157 peoples. The data analyst technique using path analysis. The result of this research showed that the conflict of works, work stress, and work satisfaction significantly influenced partially and simultaneously to the performance of the employees on lotte mart tasikmalaya.

PENGARUH PROFITABILITAS, KEBIJAKAN HUTANG DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN (Survey Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Periode 2015 – 2019 ) Evilia Sri Yuniar; Irly Artiara Irawan
JURNAL EKONOMI PERJUANGAN Vol. 4 No. 2 (2022): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

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This study aims to analyze how profitability, debt policy, dividend policy firm value and to analyze the effect of profitability, debt policy and dividend policy on the value of manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2015 – 2019 either partially or simultaneously. The research method used is a quantitative method. The research sample is 26 manufacturing companies listed on the Indonesia Stock Exchange for the period 2015 – 2019. The research data used is secondary data, namely the company's annual financial report data which is analyzed by panel data regression. The results show that partially profitability, debt policy and dividend policy have a positive effect on the value of manufacturing companies listed on the Indonesia Stock Exchange for the 2015 - 2019 period. Meanwhile, simultaneously profitability, debt policy and dividend policy affect the value of manufacturing companies listed on the Stock Exchange. Indonesia Securities Period 2015 – 2019.

University Partnership Sebagai Akselerator Transformasi Digital Usaha Mikro Perempuan Ghaling Achmad Abdul Ghonisyah; Irly Artiara Irawan
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 1 (2023): January
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v8i1.3224

The partnership built by the university is one of the drivers of efforts to accelerate the digital transformation of women's micro-enterprises. The resources owned by the university can function as social capital to help micro-enterprises owned by women who experience gaps in access to opportunities for transformation, one of which will be the focus of this research is inequality in gaining entry to digital literacy. In this context, research on the role of university partnerships is compelling as an accelerator for inclusively advancing digital literacy for women micro-entrepreneurs in Indonesia, especially in the Tasikmalaya area. We used a qualitative approach conducting In-Depth Interviews with six informants who split up into 4 (four) clusters, specifically 1) University Cluster, 2) The Expert Cluster, 3) Micro-Entrepreneur Cluster, and 4) The Business Incubator Cluster. Our contribution shows that adopting an integrated learning initiative can accelerate the mastery and use of digital skills among female micro-entrepreneurs. This study contributes to understanding how the university partnership model is implemented according to the capacity and business model of women's microenterprises.

Strategi Digitalisasi Pada UMKM Di Bidang Kuliner Pada Masa Pandemi Covid-19 Di Kota Tasikmalaya Irly Artiara Irawan; Ghaling Achmad Abdul Ghonisyah
Jurnal Bisnis dan Kewirausahaan Vol. 19 No. 1 (2023): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v19i1.43-49

UMKM merupakan salah satu aspek yang terdampak akan pada saat pandemi Covid-19. Padasaat pandemi ini terjadi beberapa masalah untuk UMKM dibidang kuliner diantaranya kesulitan pemasaran,kesulitan keuangan, kendala keterbatasan SDM, bahan baku dan keterbatasan teknologi. Penelitian inibertujuan untuk mengetahui dan menganalisis apakah terdapat informasi baru tentang tingkat efektifitasdan perkembangan digital yang digunakan oleh UMKM selama pandemi Covid-19. Metode penelitiankomparatif, di mana variabel yang diteliti merupakan variabel mandiri tetapi untuk sampel yang digunakanlebih dari satu atau diukur pada waktu yang berbeda. Kuesioner disebar melalui Google Form dengan totalresponden sejumlah 100 yang terpilih dengan menggunakan teknik pengambilan sampel berupa snowballdan purposive sampling. Hasil dari penelitian ini diperoleh bahwa terdapat perbedaan efektivitas pra danpasca UMKM bidang kuliner menggunakan strategi digitalisasi saat pandemi covid-19, hal ini dapat dilihatdari hasil rata-rata penggunaan strategi digitalisasi pada saat pandemic covid-19. Pada penelitian ini dapatdilihat adanya hubungan dan pengaruh efektivitas pada saat pra dan pasca menggunakan strategidigitalisasi. Pengaruhnya tersebut ialah terjadinya peningkatan penggunaan strategi digitalaisasi yangmenjadikan efektifitas UMKM kuliner di Kota Tasikmalaya pada saat pandemi sebesar 51.24%. Selamapandemi covid-19, UMKM di bidang kuliner secara tidak langsung dituntut untuk bisa memanfaatkanteknologi, agar usahanya tetap berjalan. Dengan segala pembatasan ruang gerak secara tatap muka,UMKM di bidang kuliner menggunakan strategi digitalisasi untuk mengembangkan usahanya. Terdapatpeningkatan efektifitas dan perkembangan digital yang digunakan UMKM dibidang kuliner diKota Tasikmalaya.

DIGITAL MARKETING STRATEGY UNTUK MENINGKATKAN PENDAPATAN UMKM Nita Fauziah Oktaviani; Rita Tri Yusnita; Ari Arisman; Kusuma Agdhi Rahwana; Irly Artiara Irawan; Evilia Sri Yuniar
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i10.3828-3831

Persaingan bisnis yang semakin tinggi didukung dengan system digitalisasi yang semakin marak menuntut para UMKM untuk terus meningkatkan kualitasnya dengan memanfaatkan system digitalisasi yang ada. Apabila system digitalisasi tidak dapat dimanfaatkan dengan baik maka potensi bisnis tidak dapat dioptimalkan. Melalui pengabdian ini diharapkan UMKM dapat meningkatkan pemahamannya mengenai digital marketing strategy guna meningkatkan pendapatan yang dimiliki.

The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey of consumers at Azad Store, in the Cihideung Tasikmalaya Shopping Area) Rahmah, Amalia; Pauzy, Depy Muhamad; Irawan, Irly Artiara
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.85

In this research, we discuss the phenomenon of sales problems at the Azad Store, namely the discovery of the problem that the products sold each year experience a decline which has an impact on decreasing business income. consumer purchasing decisions. The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Azad Store, in the Cihideung Tasikmalaya Shopping Area. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Azad. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Azad Store, in the Cihideung Tasikmalaya Shopping Area.

Peningkatan Pemahaman Strategi Pemasaran Digital, dan Redesign Kemasan Pada UMKM di Desa Pamokolan Kabupaten Ciamis Oktaviani, Nita Fauziah; Yusnita, Rita Tri; Arisman, Ari; Rahwana, Kusuma Agdhi; Yuniar, Evilia Sri; Irawan, Irly Artiara
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v6i1.5173

Desa Pamokolan memiliki berbagai macam UMKM yang dapat membantu perekonomian warga sekitar. Begitu pentingnya keberadaan UMKM di zaman era digital ini, sehingga dibutuhkan upaya dalam peningkatan pemahaman mengenai hal-hal terkait digitalisasi. Sehingga dalam pengabdian ini akan dilakukan sosialisasi terkait strategi pemasaran digital dan redesign kemasan. Adapun tujuan dari pengabdian ini adalah adanya peningkatan pemahaman di kalangan pemilik UMKM Desa Pamokolan terkait dengan strategi pemasaran digital dan redesign kemasan. Pengabdian dilakukan pada bulan Agustus 2024 kepada 19 orang pemilik UMKM di Desa Pamokolan. Metode yang dilakukan adalah presentasi dan sosialisasi. Adapun tahapan pelaksanaan kegiatan dimulai dengan pretest, selanjutnya sosialisasi mengenai strategi digital marketing dan redesign kemasan, dan kemudian dilakukan posttest. Berdasarkan evaluasi diperoleh hasil bahwa terjadi peningkatan pemahaman mengenai pemasaran digital dan redesign kemasan dengan peningkatan nilai dari rata-rata 55 menjadi 70 atau kenaikan sebesai 27%. Sehingga dapat disimpulkan bahwa pengabdian kepada masyarakat yang dilakukan memiliki pengaruh dalam meningkatan pemahaman mengenai pemasaran digital dan redesign kemasan pada pemilik UMKM di Desa Pamokolan

The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey Of Consumers At Azad Store, In The Cihideung Tasikmalaya Shopping Area) Rahmah, Amalia; Pauzy, Depy Muhamad; Irawan, Irly Artiara
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.63

In this research, we discuss the phenomenon of sales problems at the Azad Store, namely the discovery of the problem that the products sold each year experience a decline which has an impact on decreasing business income. consumer purchasing decisions. The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Azad Store, in the Cihideung Tasikmalaya Shopping Area. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Azad. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Azad Store, in the Cihideung Tasikmalaya Shopping Area.

Financial Strategies and Behavioral Insights: Navigating Modern Finance in a Digital Era Wulandari, Anis; Barlian, Barin; Yuniar, Evilia Sri; Kusumawati, Fariyana; Soejono, Fransiska; Irawan, Irly Artiara; Sintha Trisnayuni, Komang Ayu; Oktaviani, Ni Kadek; Sekar Wangi, Ni Luh Ayu; Ayu Suryandari, Ni Nyoman; Oktaviani, Nita Fauziah; Kompyurini, Nurul; Sulastri, Sulastri; Sambharakreshna, Yudhanta
Journal of International Conference Proceedings Vol 9, No 1 (2026): SPECIAL ISSUE BOOK CHAPTER 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v9i1.4529

The insights shared in this book reflect the evolving challenges and dynamic innovations in the world of finance and business. This book offers a blend of theoretical frameworks and practical implementations that will benefit researchers, students, and professionals alike. I commend the authors and editors for their dedication in compiling such a comprehensive and timely work

DIGITAL MARKETING STRATEGY UNTUK MENINGKATKAN PENDAPATAN UMKM Nita Fauziah Oktaviani; Rita Tri Yusnita; Ari Arisman; Kusuma Agdhi Rahwana; Irly Artiara Irawan; Evilia Sri Yuniar
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i10.3828-3831

Persaingan bisnis yang semakin tinggi didukung dengan system digitalisasi yang semakin marak menuntut para UMKM untuk terus meningkatkan kualitasnya dengan memanfaatkan system digitalisasi yang ada. Apabila system digitalisasi tidak dapat dimanfaatkan dengan baik maka potensi bisnis tidak dapat dioptimalkan. Melalui pengabdian ini diharapkan UMKM dapat meningkatkan pemahamannya mengenai digital marketing strategy guna meningkatkan pendapatan yang dimiliki.

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