Postgraduate Management Journal
Vol. 1 No. 1 (2021): Postgraduate Management Journal

MENINGKATKAN KEUNGGULAN BERSAING MELALUI HARGA PADA UKM KOTA BATAM

Herman, Hendri (Unknown)

Article Info

Publish Date
01 Jul 2021

Abstract

This study aims to look at the influence of price in determining the advantages of the cross-legged and how much the influence of price on competitive advantage. The sample in this study was 92 respondents. The result of this study is known that price has a significant influence on the competitive advantage of a company. The amount of price influence on competitive advantage is 43.7%.. This price influence has a considerable influence on the competitive advantage of the company. Therefore, companies or businesses need to special attention in determining the selling price of products

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Journal Info
Postgraduate Management Journal
Website

Abbrev

PMJ

Publisher

Universitas Ibnu Sina

Subject

Economics, Econometrics & Finance

Description

Postgraduate Management Journal merupakan sebuah wadah untuk mempublikasikan jurnal berisikan artikel, gagasan, ide, konsep, teori maupun hasil penelitian dari berbagai bidang yang berkaitan dengan Ilmu Manajemen. Jurnal ini diberdayakan oleh Program Studi Magister Management Universitas Ibnu Sina ...