Analisis Strategi Kreatif Iklan @Dreamup_id Untuk Meningkatkan Penjualan Digital

Fachmi Adi Pratama (Stikosa-AWS)
M.Arkansyah (Stikosa-AWS)

DIGICOM : Jurnal Komunikasi dan Media
Vol. 3 No. 1 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 Januari 2023

In line with the business phenomenon that uses social media as the realm of advertising and marketing. This study aims to find out how creative strategies for Instagram @Dreamup_id social media advertising are to increase sales. Dimensions that must be researched are the design and application of creative strategies for pre-production advertising, advertising production to post-production advertising. The research method used is qualitative Robert K. Yin, with data collection through observation, interviews, and documentation. The speakers in this study were the Owner/Creative Director/Advertiser, Copywriter, Art Director/Graphic Designer who participated in making creative advertising strategies to increase sales.