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All Journal DIGICOM : Jurnal Komunikasi dan Media DIGICOM : Jurnal Komunikasi dan Media
Fachmi Adi Pratama
Stikosa-AWS
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Strategi Kreatif Iklan @Dreamup_id Untuk Meningkatkan Penjualan Digital Fachmi Adi Pratama; M.Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.298 KB) | DOI: 10.37826/digicom.v3i1.421

Abstract

In line with the business phenomenon that uses social media as the realm of advertising and marketing. This study aims to find out how creative strategies for Instagram @Dreamup_id social media advertising are to increase sales. Dimensions that must be researched are the design and application of creative strategies for pre-production advertising, advertising production to post-production advertising. The research method used is qualitative Robert K. Yin, with data collection through observation, interviews, and documentation. The speakers in this study were the Owner/Creative Director/Advertiser, Copywriter, Art Director/Graphic Designer who participated in making creative advertising strategies to increase sales.
Analisis Strategi Kreatif Iklan @Dreamup_id Untuk Meningkatkan Penjualan Digital Fachmi Adi Pratama; M.Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.421

Abstract

In line with the business phenomenon that uses social media as the realm of advertising and marketing. This study aims to find out how creative strategies for Instagram @Dreamup_id social media advertising are to increase sales. Dimensions that must be researched are the design and application of creative strategies for pre-production advertising, advertising production to post-production advertising. The research method used is qualitative Robert K. Yin, with data collection through observation, interviews, and documentation. The speakers in this study were the Owner/Creative Director/Advertiser, Copywriter, Art Director/Graphic Designer who participated in making creative advertising strategies to increase sales.
Co-Authors Mochammad Arkansyah