Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Vol. 1 No. 4 (2022): Desember : Perigel: Jurnal Penyuluhan Masyarakat Indonesia

PEMASARAN PRODUK SECARA ONLINE PADA UMKM FLOBAMORA COLLECTION YANG BERBASIS WEBSITE

Jofret Umbu Soru Peku Djawang (Universitas Kristen Artha Wacana)
Alya Elita Sjioen (Universitas Kristen Artha Wacana)
Theodora Teresa Ina (Universitas Kristen Artha Wacana)



Article Info

Publish Date
17 Dec 2022

Abstract

Marketing of Flobamora Collection products is currently still done manually through Toko, Facebook and word of mouth where sales only cover Kupang City, while for customer segment opportunities, Flobamora Collection products are very broad. The purpose of the activity is to provide product marketing training and use of website media to expand sales and promotion of Flobamora Collection products so that they are better known by the wider community. The method used in community service activities is to conduct training and practice in implementing online product marketing at the website-based Flobamora Collection. The results achieved in this activity are increasing partner knowledge about website-based online product marketing models and increasing partner understanding about the use of online stores as a medium to sell and promote Flobamora Collection products. Creating a website-based online store as a medium to sell and promote products online. By utilizing webiste-based online marketing media, it can enable the wider community not only in the Kupang City area but also nationally and even abroad to access information on the products offered by Flobamora Collection, thereby increasing the number of customers and sales turnover of Flobamora Collection.

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Journal Info

Abbrev

Perigel

Publisher

Subject

Humanities Social Sciences

Description

menerbitkan dan menyebarluaskan hasil penerapan ilmu pengetahuan, teknologi, dan seni melalui program pengabdian atau layanan kepada masyarakat untuk mengembangkan teori keilmuan, konsep pemikiran, model, dan hasil penelitian baik dibidang kesehatan, sosial dan ...