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All Journal Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Theodora Teresa Ina
Universitas Kristen Artha Wacana
Humanities Social Sciences

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PEMASARAN PRODUK SECARA ONLINE PADA UMKM FLOBAMORA COLLECTION YANG BERBASIS WEBSITE Jofret Umbu Soru Peku Djawang; Alya Elita Sjioen; Theodora Teresa Ina
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 1 No. 4 (2022): Desember : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.222 KB) | DOI: 10.56444/perigel.v1i4.272

Abstract

Marketing of Flobamora Collection products is currently still done manually through Toko, Facebook and word of mouth where sales only cover Kupang City, while for customer segment opportunities, Flobamora Collection products are very broad. The purpose of the activity is to provide product marketing training and use of website media to expand sales and promotion of Flobamora Collection products so that they are better known by the wider community. The method used in community service activities is to conduct training and practice in implementing online product marketing at the website-based Flobamora Collection. The results achieved in this activity are increasing partner knowledge about website-based online product marketing models and increasing partner understanding about the use of online stores as a medium to sell and promote Flobamora Collection products. Creating a website-based online store as a medium to sell and promote products online. By utilizing webiste-based online marketing media, it can enable the wider community not only in the Kupang City area but also nationally and even abroad to access information on the products offered by Flobamora Collection, thereby increasing the number of customers and sales turnover of Flobamora Collection.
Co-Authors Djawang, Jofret Umbu Soru Peku