Pendampingan Masyarakat dalam Meningkatkan UMKM dan Pembenahan Sarana Adminisratif Rumah Dataku di Kampung Keluarga Berkualitas (KB) “Melati” Kelurahan Blotongan Kota Salatiga

Dina Anike Lumendek (Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana)
Alfa Fadhila (Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana)
Ode Kurniawan (Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana)
Jimmy Slamet Basuki (Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana)
Yosua Arya Okta Pratama
Daru Purnomo (Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana)

Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat
Vol 1 No 3 (2021)

Kampung KB Melati Bonorejo aims to improve the quality of life of the people in the area. In the Melati Bonorejo KB village, there are UMKMs which are managed by residents. However, the existing obstacle related to UMKMs is the lack of understanding of residents about how to sell their products by utilizing existing social media. Of course, by utilizing social media, it will be easier for residents to sell their products and be able to get a bigger market. This community service activity is carried out with a workshop method that aims so that residents can find out how products are going through social media. This activity also collaborates with the owners and employees of Naruna Ceramics Salatiga who have skills in marketing, especially digital marketing.