Jurnal Ilmiah Pengabdian dan Inovasi
Vol. 1 No. 2 (2022): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)

Pelatihan Entrepreneurship dan Strategi Pemasaran Pada Pelaku UMKM di Kota Mataram dan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram

Abdurrahman (Unknown)
Adrianda Anwar (Unknown)
Nila Rahayu (Unknown)
Zamroni Alpian Muhtarom (Unknown)
I.G.A. Arista Pradnyani (Unknown)

Article Info

Publish Date
30 Dec 2022

Abstract

Abstract: The purpose of this training is to increase the understanding of MSMEs in the city of Mataram and business actors from FEB Unram students through entrepreneurship training and sustainable marketing strategies. In addition, this training is conducted to provide added value and increase various knowledge about the entrepreneurial spirit and marketing strategies that help sustainability their business. The method of implementing this service program is carried out with initial assistance to partners related to the problems and constraints faced. Therefore, both parties implemented the program through three stages, namely preparation of materials, training or outreach, and recommendations.

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Journal Info
Jurnal Ilmiah Pengabdian dan Inovasi
Website

Abbrev

jilpi

Publisher

CV Insan Kreasi Media

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

Description

JILPI: Jurnal Ilmiah Pengabdian dan Inovasi is a scientific Journal of Community Service and Innovation managed and published by Insan Kreasi Media. Publishing articles on community service activities are in education, social, humanities, human resource development, economy, appropriate technology, ...