Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Abdi Anjani
Adrianda Anwar
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pelatihan Entrepreneurship dan Strategi Pemasaran Pada Pelaku UMKM di Kota Mataram dan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram Abdurrahman; Adrianda Anwar; Nila Rahayu; Zamroni Alpian Muhtarom; I.G.A. Arista Pradnyani
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 2 (2022): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1161.514 KB) | DOI: 10.57248/jilpi.v1i2.91

Abstract

Abstract: The purpose of this training is to increase the understanding of MSMEs in the city of Mataram and business actors from FEB Unram students through entrepreneurship training and sustainable marketing strategies. In addition, this training is conducted to provide added value and increase various knowledge about the entrepreneurial spirit and marketing strategies that help sustainability their business. The method of implementing this service program is carried out with initial assistance to partners related to the problems and constraints faced. Therefore, both parties implemented the program through three stages, namely preparation of materials, training or outreach, and recommendations.
Pelatihan Pengenalan Psikologis Konsumen pada Pelaku UMKM Binaan Rumah BUMN Sumbawa Yeldy Dwi Genadi; Sherwin Ary Busman; Abdurrahman; Adrianda Anwar; Zamroni Alpian Muhtarom
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 4 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v1i4.182

Abstract

MSMEs (Micro, Small and Medium Enterprises) play an important role in the local and national economy. However, they often face challenges in understanding consumer behavior and preferences that can affect the success of their business. This training aims to introduce consumer psychology to MSME players assisted by Rumah BUMN in Sumbawa. The training involved 40 MSME players who participated in the Rumah BUMN-assisted program. Through practical approaches and case studies, this training will help participants to apply consumer psychological knowledge in their marketing strategies and product development. The main objective is to improve their understanding of consumer needs, expectations and preferences and to help them identify new business opportunities. It is expected that this training will provide long-term benefits for MSME players in improving the quality of their products and services, expanding market share, and building stronger relationships with consumers. In addition, the training can also contribute to local economic growth through improved MSME performance and increased competitiveness in the market, resulting in increased sales volume.
Optimalisasi Perencanaan Keuangan melalui Pasar Modal pada Mahasiswa Politeknik Pariwisata Lombok Adrianda Anwar; Rahayu, Nila; Yeldy Dwi Genadi; I.G.A Arista Pradnyani; Zamroni Alpian Muhtarom
Jurnal Abdi Anjani Vol 3 No 2 (2025): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v3i2.2578

Abstract

Tingkat literasi keuangan di kalangan mahasiswa masih tergolong rendah, terutama dalam hal perencanaan keuangan jangka panjang dan pemanfaatan instrumen investasi yang legal serta produktif. Mahasiswa Politeknik Pariwisata Lombok sebagai calon pelaku industri pariwisata perlu dibekali kemampuan mengelola keuangan pribadi secara bijak agar mampu menghadapi dinamika ekonomi di masa depan. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan mahasiswa dalam menyusun perencanaan keuangan melalui pemanfaatan pasar modal. Kegiatan dilaksanakan pada 07 Mei 2025 oleh tim dosen Politeknik Pariwisata Lombok bekerja sama dengan Bursa Efek Indonesia (BEI) dan NH Korindo Sekuritas Indonesia. Metode pelaksanaan meliputi ceramah interaktif, pelatihan simulasi investasi, diskusi kelompok, dan pendampingan penyusunan rencana keuangan pribadi. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman mahasiswa terhadap konsep investasi, perubahan perilaku keuangan, serta munculnya motivasi untuk berinvestasi secara bertanggung jawab. Selain itu, kegiatan ini mendorong terbentuknya Galeri Investasi Syariah Bursa Efek Indonesia sebagai wadah edukasi berkelanjutan di kampus. Secara keseluruhan, kegiatan ini menegaskan pentingnya kolaborasi antara perguruan tinggi dan industri keuangan dalam membangun budaya literasi finansial di kalangan generasi muda
Co-Authors Abdurahman Abdurrahman I.G.A Arista Pradnyani I.G.A. Arista Pradnyani Nila Rahayu Rahayu, Nila Sherwin Ary Busman Yeldy Dwi Genadi Zamroni Alpian Muhtarom