ANALYSIS OF RESPONSIBLE TOURISM MARKETING TOWARD ENTREPRENEUR IN CULINARY SECTOR OF TOURISM

Agustinawati (Faculty of Economic and Business Universitas Malikussaleh)
Halida Bahri (Faculty of Economic and Business Universitas Malikussaleh)
Laila Fajri (Faculty of Economic and Business Universitas Malikussaleh)
Danyatul Hayati (Faculty of Economic and Business Universitas Malikussaleh)
Ghufran Mutahallil (Faculty of Economic and Business Universitas Malikussaleh)

International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Vol. 2 No. 6 (2022): November

The responsible tourism marketing mix strategy must be able to create dimensions of business opportunities (entrepreneurship) for local communities in tourism activities. This study aims to investigate the infleunce of responsible tourism marketing mix on entrepreneur in culinary sector of tourism in Aceh. The multiple regression method was used to analyse data. The approach used in this research are eight elements, namely Product, Partnership, Packaging, Programming, People, Place, Promotion and Price. The results showed that all variables simultaneously affect the entrepreneur in culinary sector of tourism.The most dominant affects is packaging element with 7,918 ≥ 1,985.