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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Malik Al-Shalih
Agustinawati
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Other

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Training on Improving Entrepreneurial Skills for Students of the Faculty of Economics and Business, Malikussaleh University Jannah, Miftahul; agustinar; Rianti. S, Nova; Agustinawati; Ramazalena, Rauzi; Habibi, Muhammad; Syahyudi, Ilham
Malik Al-Shalih : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Malik Al-Shalih: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam - IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/malikal-shalih.v3i2.4629

Abstract

Abstract: The "Entrepreneurial Skill Enhancement Training" for students of the Faculty of Economics and Business at Malikussaleh University aims to equip students with practical skills and relevant knowledge in the field of entrepreneurship. In the rapidly changing era of globalization and digitalization, entrepreneurial skills have become crucial for enhancing individual competitiveness and driving economic growth. This program consists of a series of interactive workshops, seminars, and case studies covering topics such as business planning, digital marketing, financial management, and product and service innovation. Active participation from industry practitioners as speakers provides real insights into the challenges and opportunities present in the market. Through a hands-on learning approach, it is expected that students will not only understand entrepreneurial theory but also apply it in real-world contexts. Evaluation is conducted using pre-test and post-test methods to measure changes in participants' knowledge and skills. The outcomes of this training are expected to encourage students to be more proactive in creating business opportunities, thus positively contributing to the local economy and strengthening the entrepreneurial ecosystem in the region.  
EMPOWERING STUDENTS FOR THE JOB MARKET: INSIGHTS FROM A CV ENHANCEMENT PROGRAM Fanny Nailufar; Khairisma; Cut Putri Mellita Sari; Yoesrizal Muhammad Yoesoef; Mukhlish Muhammad Nur; Agustinawati; Munardi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2162

Abstract

In the era of intense global competition, university students face significant challenges in entering the professional workforce. Recognizing this, a community engagement program was implemented at the Faculty of Economics and Business, Universitas Malikussaleh, focusing on enhancing students' skills in crafting effective curriculum vitae (CV). This program aimed to address gaps in understanding CV structures, integrating relevant skills, and optimizing content for specific industries. Through workshops, individual mentoring, and access to modern CV templates, students were trained to create professional, visually appealing CVs tailored to industry standards. The initiative demonstrated a positive impact, increasing students' awareness, confidence, and preparedness to compete in the job market. This program serves as a model for bridging the gap between academic learning and professional readiness, contributing to the development of competitive graduates ready for global opportunities.
THE INFLUENCE OF TRUSTWORTHINESS, PERCEIVED EXPERTISE AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION FOR SOMETHINC BRAND COSMETIC PRODUCTS AT TIKTOK SHOP BY THE PEOPLE OF LHOKSEUMAWE CITY Nurlita Ahwalia; T. Edyansyah; Naufal Bachri; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.332

Abstract

The uniqueness of each social media platform creates creative and innovative marketing methods, using the characteristics of a social media platform, where product marketers can adapt content to suit consumer needs. People's needs and lifestyles are becoming more diverse day by day, one of which is the need to care for themselves through cosmetic products. The development of the times has resulted in more and more cosmetic products appearing. This research aims to determine the influence of trustworthiness, perceived expertise and parasocial relations on purchase intention for Somethinc brand cosmetic products at the Tiktok Shop by the people of Lhokseumawe City. This type of research is quantitative research with the community population in Lhokseumawe City. Respondents totaled 100 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficients of determination as well as correlation tests and analyzed with the help of the SPSS 23 application program. The results of the research show that simultaneously trustworthiness, perceived expertise and parasocial relations have a positive and significant effect on purchase intention for Somethinc brand cosmetic products at the Tiktok Shop by the people of Lhokseumawe City. Partially, trustworthiness, perceived expertise and parasocial relations also have a positive and significant effect on the purchase intention of Somethinc brand cosmetic products by the people of Lhokseumawe City. Perceived expertise is the variable that most dominantly influences purchase intention with a value of 7,895
THE INFLUENCE OF DESTINATION BRANDS, TOURIST FACILITIES, AND BRAND ATTACHMENTS TOWARDS BRAND LOYALTY OF VISITORS TO THE ACEH TSUNAMI MUSEUM Siti Nur Balqis Qhomaini; Mariyudi; Agustinawati; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.423

Abstract

This research aims to analyze the influence of brand destinations, tourist facilities and brand attachments on the brand loyalty of visitors to the Aceh Tsunami Museum. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 100 visitors to the Aceh Tsunami Museum. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially the Destination Brand has a positive and significant effect on the Brand Loyalty of Visitors to the Aceh Tsunami Museum. Partially, tourist facilities have a positive and significant effect on brand loyalty for visitors to the Aceh Tsunami Museum. Partially, Brand Attachment has a positive but not significant effect on Brand Loyalty for Visitors to the Aceh Tsunami Museum. Simultaneously, it shows that the Destination Brand, Tourist Facilities, and Brand Attachments have a significant influence on the Brand Loyalty of Visitors to the Aceh Tsunami Museum.
THE INFLUENCE OF QUALITY, PRICE, LOCATION, PROMOTION AND COMPANY IMAGE ON HOUSE PURCHASE DECISIONS AT PT. FIRYA RESIDENCE LIENTS IN THE CITY LHOKSEUMAWE Syerina Dwi; Sapna Biby; Agustinawati; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.453

Abstract

This research aims to see the influence of quality, price, location, promotion, and company image on house purchasing decisions at PT. firya lientas residence in Lhokseumawe city. The type of data used is primary data. The research sample consisted of 66 respondents. The data analysis method used to see the relationship between the independent variable and the dependent variable uses multiple linear regression. The results of this research indicate that partial product quality has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the price has a negative and significant effect on house purchasing decisions at PT. Firya Lientas Residence Lhokseumawe City, location has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the promotion has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Lhokseumawe City residence and company image have a positive and significant influence on house purchasing decisions at PT. firya lientas residence city of lhokseumawe.
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh) Putri Minda Sari; Halida Bahri; Jullimursyida; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.623

Abstract

This study aims to examine the influence of product quality, brand image and price on purchasing decisions on packaged drinking water (AMDK) Ades (case study: on students of the Faculty of Economics and Business, Malikussaleh University). The data collection technique used in this study was through a questionnaire using Google Form.The data analysis method uses multiple linear regression analysis. The results of this study indicate that each variable consisting of product quality, brand image and price has a positive and significant effect on purchasing decisions of students of the Faculty of Economics and Business, Malikussaleh University. This finding states the importance of the right marketing strategy and focuses on improving product quality, brand image and price that have a positive and effective impact on increasing consumer purchasing decisions on Ades products. This study is expected to contribute to companies in designing better marketing strategies.
CONSUMER PREFERENCES IN MAKING DECISIONS TO PURCHASE TRADITIONAL SNACKS AT TENANK CAFE, MEDAN CITY Nasfia Arsila Nisa; Agustinawati; Lisa Iryani; Sufi; Nursakinah Ritonga
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.647

Abstract

This study discusses consumer preferences in making purchasing decisions for traditional snacks at Tenank Cafe, Medan City. This study aims to analyze consumer preferences for purchasing decisions for traditional snacks at Tenank Cafe, Medan City. The independent variables in this study are price, tangible, and food quality. While the dependent variable in this study is the purchasing decision. This type of research is quantitative. The population used in this study were all consumers at Tenank Cafe, Medan City. The sample used was 100 respondents with a non-probability sampling method with an accidental sampling technique. Data collection was carried out using a questionnaire distributed to Tenank Cafe consumers. Data processing and data analysis techniques were carried out using the SPSS 26 program. The results of this study indicate that price (X1) has a positive and significant effect on purchasing decisions (Y) for traditional snacks at Tenank Cafe with a t-count value of 7.303> 1.985 and a sig value of 0.000 <0.05. Tangible (X2) has a positive and significant effect on purchasing decisions (Y) of traditional snacks at Tenank Cafe with a calculated t value of 5.520> 1.985 and a sig value of 0.000 <0.05. The results of the food quality variable (X3) have a positive and significant effect on purchasing decisions (Y) of traditional snacks at Tenank Cafe with a calculated t value of 8.352> 1.985 and a sig value of 0.000 <0.05. If done together, price, tangible, and food quality have a positive and significant effect on purchasing decisions (Y) of traditional snacks at Tenank Cafe with a calculated f test result of 32.790> 3.94 and a sig value of 0.000 <0.05.
MARKETING MIX STRATEGY OF ACEH FOREST KELULUT HONEY IN NORTH ACEH DISTRICT Halida Bahri; Agustinawati; Samsidar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.712

Abstract

The main objective of this study is to describe and formulate a promotional strategy method carried out by the Aceh Forest Kelulut Honey Farming Group in North Aceh Regency. The method used in this study is descriptive qualitative, the researcher wants to see how the marketing promotion strategy of Aceh Forest Kelulut Honey in North Aceh Regency is using the marketing mix theory, namely product, price, promotion, distribution (place). The results of the study show that Aceh Forest uses the Shopee e-commerce platform and promotions via social media TikTok, Instagram, YouTube and uses advertising endorsement services from one of Aceh's local artists in marketing Kelulut honey to its consumers. Aceh Forest also provides resellers in shops and pharmacies in Lhokseumawe, North Aceh, Bireun, and Banda Aceh.
THE EFFECT OF COMFORT AND SERVICE QUALITY OF HIJRAH STORE BRANCH II ON CONSUMER LOYALTY IN LHOKSEUMAWE CITY Nurul Alya Fahzila; Sufi; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The number of e-commerce that sells a variety of fashion products at lower prices and the ease of access to shopping without leaving the house, encourages many consumers to flock to do online shopping. So that this results in many offline stores that cannot adapt to all digital losing consumers. In contrast to the Hijrah Store store in Lhokseumawe city, this store can still retain its customers by providing comfort and good service in accordance with product quality. This study aims to see how the influence of convenience and service quality on consumer loyalty at the Hijrah Store Branch II Lhokseumawe store. This study uses descriptive quantitative research methods using non probability sampling and obtained 100 respondents as a research sample obtained from the Slovin formula. The data analysis method used in this study is multiple linear regression analysis, instrument test, classical assumption test and hypothesis testing and the coefficient of determination with the help of the SPSS 26.0 software program. The results showed that partially the comfort and service quality variables had a positive and significant effect on customer loyalty. With a sig value for the convenience variable of (0.003 <0.05) and a service quality variable of (0.001<0.05). While simultaneously convenience and service quality have a significant effect on consumer loyalty with a significant value of (0.000 <0.05).
THE EFFECT OF MOTIVATION, CREATIVITY AND BUSINESS LOCATION ON THE SUCCESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE AHAD MARKET OF CULINARY TOURISM IN LHOKSEUMAWE CITY Mhd Aldiani; Munandar; M.Subhan; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER - ON PROGRESS
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1092

Abstract

This study aims to analyze the influence of motivation, creativity, and business location on the success of micro, small, and medium enterprises (MSMEs) at the Ahad Culinary Tourism Market in Lhokseumawe City. The research method used is a quantitative approach, with data collected through questionnaires distributed to 90 MSME respondents. The data were analyzed using multiple linear regression analysis. The results of the study indicate that: (1) Motivation has a positive and significant influence on the success of MSMEs. The higher the motivation of business actors, the greater their chances of achieving success in facing business challenges. (2) Creativity also has a positive and significant influence on the success of MSMEs. This highlights the importance of supporting creativity development through training or facilitation by local governments and business communities. (3) Business location has a positive and significant influence on the success of MSMEs. A strategic business location has been proven to support increased sales and improve consumer access to the products or services offered.
Co-Authors Agustinar, Agustinar Bahri, Halida Cut Putri Mellita Sari Fanny Nailufar Jullimursyida Khairisma Lisa Iryani M.Subhan Mariyudi Mhd Aldiani Miftahul Jannah MUCHSIN Muhammad Habibi Mukhlish Muhammad Nur Munandar Munardi Nasfia Arsila Nisa Naufal Bachri, Naufal Nurlita Ahwalia Nursakinah Ritonga Nurul Alya Fahzila Putri Minda Sari Ramazalena, Rauzi Rianti. S, Nova Samsidar Sapna Biby Siti Nur Balqis Qhomaini Sufi Syahyudi, Ilham Syerina Dwi T. Edyansyah, T. Edyansyah Yoesrizal Muhammad Yoesoef