Jurnal Ekonomi
Vol. 10 No. 02 (2021): December, Jurnal Ekonomi

THE INFLUENCE OF E-SERVICE QUALITY , E-TRUST , AND E-SATISFACTION ON E -LOYALTY IN THE GO-JEK APPLICATION

Supriyatin SY (Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta)



Article Info

Publish Date
31 Dec 2021

Abstract

This research was conducted with the intention of determining the impact that E-Service Quality, E-Trust, and E-Satisfaction have on E-Loyalty in relation to the Gojek application. This inquiry is a quantitative study that employs descriptive statistical calculations using SPSS version 26.0 and an associative methodology. According to this investigation's findings, there is a correlation between high levels of e-service quality and e-loyalty. On the other hand, e-satisfaction has a large influence on e-loyalty, whereas e-trust has no significant influence on e-loyalty. Consequently, it is feasible to conclude that there is a relationship between the degrees of e-service quality, e-satisfaction, and e-loyalty. E-Service Quality, E-Trust, and E-Satisfaction all have a strong and relevant influence on E-Loyalty.

Copyrights © 2021






Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSNĀ 2301-6280, e. ISSNĀ 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...