EQIEN - JURNAL EKONOMI DAN BISNIS
Vol 12 No 01 (2023): EQIEN- JURNAL EKONOMI DAN BISNIS

Does Corporate Social Responsibility Improve Community Satisfaction?

Rahma Yuliani (Unknown)
Zaki Mubarak (Unknown)
Arifah Arifah (Unknown)



Article Info

Publish Date
14 Feb 2023

Abstract

Corporate Social Responsibility is a form of corporate responsibility to stakeholders. PT. Pertamina Patra Niaga Fuel Terminal Tarakan developed a mangrove conservation ecotourism program to avoid degradation in the area by involving the surrounding community. This study aims to find out whether CSR programs improve community satisfaction. The research uses quantitative and qualitative approaches. The analysis used the Community satisfaction index (CSI) with 12 question indicators. The research sample comprised 30 community respondents in the Tanjung Batu area, Mamburungan Village, Tarakan City District. The results showed that the CSI value is 3.25, which after conversion got a value of 81.25, was in the range of 62.51-81.25 in the "GOOD" category with a quality value of "B". This result indicates that the community very welcomes the CSR program.

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Journal Info

Abbrev

OJS

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam ...