A Social Science and Entrepreneurship Journal
Vol 3, No 2 (2023): A Social Science and Entrepreneurship Journal (2023, September)

The Effect of E-Word of Mouth on Purchase Decisions on Hilal Herbal

Putri, Rissa Meldani (Unknown)
Koeswandi, Tika Annisa Lestari (Unknown)
Rachmani, Nizza Nadya (Unknown)

Article Info

Publish Date
26 Jul 2024

Abstract

The purpose of this research was to confirm the effect of e-word of mouth on purchase decisions on herbal hilal honey. The approach in this study is a quantitative approach, the data source used is primary data obtained directly from respondents via google form, secondary data is information from research objects and literature studies as well as various journals and research reports related to the research topic. The results of this study are E-Word of Mouth has a positive and significant effect on Purchase Decisions on Herbal Hilal Honey.

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Journal Info
A Social Science and Entrepreneurship Journal
Website

Abbrev

asset

Publisher

Universitas Pendidikan Indonesia Kampus Tasikmalaya

Subject

Economics, Econometrics & Finance

Description

The journal has a perspective on social science and entrepreneurship studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners. The editorial team ecourages quality submission which mentioned innovative articles that redefine any Social ...