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All Journal A Social Science and Entrepreneurship Journal
Putri, Rissa Meldani
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Economics, Econometrics & Finance

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The Effect of E-Word of Mouth on Purchase Decisions on Hilal Herbal Putri, Rissa Meldani; Koeswandi, Tika Annisa Lestari; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 3, No 2 (2023): A Social Science and Entrepreneurship Journal (2023, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.323 KB) | DOI: 10.17509/asset.v3i2.55860

Abstract

The purpose of this research was to confirm the effect of e-word of mouth on purchase decisions on herbal hilal honey. The approach in this study is a quantitative approach, the data source used is primary data obtained directly from respondents via google form, secondary data is information from research objects and literature studies as well as various journals and research reports related to the research topic. The results of this study are E-Word of Mouth has a positive and significant effect on Purchase Decisions on Herbal Hilal Honey.
Co-Authors Koeswandi, Tika Annisa Lestari Rachmani, Nizza Nadya