Jurnal Ekonomi
Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret

THE IMPACT OF PERCEIVED VALUE AND PRODUCT INNOVATION TOWARD LOYALTY’S BRAND ON VIDEO PREMIUM APPLICATION SERVICES

Didi Tarmidi (Universitas Widyatama)
Kevin Putra Wijaya (Universitas Widyatama)



Article Info

Publish Date
26 Feb 2023

Abstract

Expanding deals is certainly the objective of each commerce within the world, but showcase conditions are challenges that must be passed such as advertise patterns, competition, mechanical advancements, and other factors. Video could be a video-on-demand application that has seen a advertise share concurring to justwatch.com of 1 percent in 1 year whereas other competitors developed by 2-4%, of course, Video must keep up existing shoppers to stay faithful whereas trying to find ways to grow the showcase. This research wants to investigate the impact of Client Seen Esteem and Item Development on Brand Dependability. The strategy used may be a quantitative strategy with 100 respondents utilizing the Video application with different relapse investigation calculations handled within the SPSS25 computer program. This result appears analysts that video application clients in Bandung that Client Seen Esteem and Item Development at the same time and in part have a critical impact on Brand Loyalty.

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Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...