<![CDATA[Technology has become a basic human need, especially in various fields of life, especially in the field of education. One form of technology application in education is chatbots. So far, the application of chatbots in the education sector is still lacking due to ineffective academic services. So, a web-based academic service chatbot will be designed with a focus on the interaction between chatbots and humans who can help academic services in serving students and prospective students about academic services in UB Philosophy. The chatbot was designed using Tidio tools and using the Human Centered Design (HCD) method. The stages in HCD consist of understanding and specifying the usability context, analyzing user needs, creating solution designs, and evaluating solution designs. At the solution design evaluation stage, usability testing is carried out using the System Usability Scale (SUS) to test aspects of effectiveness, efficiency, and satisfaction with the design solutions that have been made. Based on the test results, the effectiveness test obtained a value of 100%, an efficiency value of 100%, and a user satisfaction value obtained through the results of the SUS questionnaire of 78.7%. After doing the calculations, we get a usability level of 92.9%. Based on this level of usability, it shows that the results of the chatbot design have reached the very good category. Based on the level of satisfaction achieved and the opinions on the positive aspects given by the participants during the test, it was concluded that the identified needs have been met.]]>
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