Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi
Vol. 5 No. 1 (2023): JIMMBA

Digital Financial Literacy pada Milenial: Pendekatan Knowledge, Attitude dan Behavior (KAB Model)

Rani Normawati (AKN Putra Sang Fajar)
Eko Esti Santoso (Universitas Mataram)



Article Info

Publish Date
03 Mar 2023

Abstract

This study aims to determine digital financial literacy among millennials in the Surabaya area. The millennial generation has unique characteristics and is considered very close to technology, especially financial technology, so we are excited to examine millennial behaviour. Evaluation of digital financial literacy is carried out using a knowledge, attitude and behaviour approach, where financial knowledge, digital financial knowledge and financial attitude are determinants of financial behaviour. The research was conducted using a survey method on millennials in the 25-40 age group of 275 respondents. This study uses structural equation modelling (SEM) to estimate the relationship between variables. The analysis of the model shows that financial knowledge, digital financial knowledge and financial attitude affect financial behaviour. As a mediating variable, financial attitude affects it partially, which means the presence or absence of financial attitude, financial knowledge, and digital financial knowledge variables still have a positive and significant influence on financial behaviour

Copyrights © 2023






Journal Info

Abbrev

jimmba

Publisher

Subject

Economics, Econometrics & Finance

Description

JIMMBA (Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi) published by LP3M Universitas Putra Bangsa Kebumen. The aim of JIMMBA discussion is to disseminate information on scientific work from and for academics that discuss interest in management and accounting. In addition, it is also easier ...