Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer
Vol 7 No 3 (2023): Maret 2023

Evaluasi User Experience dengan mengadaptasi Mecue Questionnaire pada Aplikasi Reseller (Studi Kasus pada Aplikasi Evermos)

Ringgo Abriovenandita (Fakultas Ilmu Komputer, Universitas Brawijaya)
Retno Indah Rokhmawati (Fakultas Ilmu Komputer, Universitas Brawijaya)
Diah Priharsari (Fakultas Ilmu Komputer, Universitas Brawijaya)



Article Info

Publish Date
08 Mar 2023

Abstract

The shift in consumer spending to digital has also fueled the growth of online businesses, one of which is online resellers. It is clear from the Central Statistics Agency (BPS) that in 2020 there are 2.36 million companies engaged in e-commerce across the country. Of these, 1.77 million companies (75.15%) are located in Java. Evermos is a platform that connects brands and retailers to sell the best authentic Indonesian products. Therefore, the researchers evaluated the user experience aspects using the meCUE survey method on the Evermos app to identify which apps need improvement from a user experience perspective. The purpose of testing with the MeCUE questionnaire is to find out the advantages and disadvantages of the application under study. The MeCUE study is divided into 4 modules, each discussing product attributes (usefulness, usability, visual aesthetic, status, commitment), user sentiment (positive and negative), and consequences (product loyalty and intention to use), the last one concerns general evaluation product. The EVERMOS application evaluation results for all modules 1 to 4 of the EVERMOS application get the best usability rating or 80. The lowest test score is an indicator of negative emotions, which is 2.00. The results that can be used as a comparison when repairing applications are found in module IV, namely the Intention to Use indicator which gets a value of 3.00. This shows that this application is less attractive among users to use it every day.

Copyrights © 2023






Journal Info

Abbrev

j-ptiik

Publisher

Subject

Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering

Description

Jurnal Pengembangan Teknlogi Informasi dan Ilmu Komputer (J-PTIIK) Universitas Brawijaya merupakan jurnal keilmuan dibidang komputer yang memuat tulisan ilmiah hasil dari penelitian mahasiswa-mahasiswa Fakultas Ilmu Komputer Universitas Brawijaya. Jurnal ini diharapkan dapat mengembangkan penelitian ...