Yumary: Jurnal Pengabdian kepada Masyarakat
Vol. 3 No. 3 (2023): Maret

Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok

Putra Tangguh Wisnuaji (Jakarta Global University, Depok)
Dwi Rachmawati (Jakarta Global University, Depok)
Suci Ayu Sudari (Jakarta Global University, Depok)



Article Info

Publish Date
10 Mar 2023

Abstract

Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using food service delivery and to rising sales through development of digital marketing. Methodology: This activity assists with applying MSMEs through marketplace, help to promote product with copywriting, manage sales, create a digital catalogue, and develop, give instruction how to create design for packaging product. Results: This    dedication    output upgrade knowledge of product, registering MSME address to food services delivery accounts, understanding how to expanding market and sales reach using digital marketing, Social Media and food service delivery. Conclusions: The activities carried out by the Abdimas Team so that Heppi Kitchen Depok MSMEs become more competitive MSMEs include Development of Social Media Marketin and Development of digital marketing Limitations: Limitation of this study is on totat number MSMEs. Contribution: These MSMEs have helped gaining more income of selling the products. One strategy that can be used to survive this challenge is to maximize online sales.

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Journal Info

Abbrev

jpm

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Yumary : Jurnal Pengabdian kepada Masyarakat is Indonesian Academic Journal focusing on publishing scientific works related to community services, including current topics and issues based on service activities done by the authors. This aims to significantly contribute to improve the prosperity of ...