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All Journal Among Makarti EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JOBS (Jurnal Of Business Studies) Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani TECHNO-SOCIO EKONOMIKA Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa Journal of Accounting and Finance Management (JAFM) Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Klabat Journal of Management PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dwi Rachmawati
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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ANALYSIS OF INFLUENCE OF PRICE, SERVICE QUALITY, BRAND IMAGE TO CUSTOMERS’ PURCHASE DECISION OF KOREAN MARINE TRANSPORT CO., LTD. ( A Case Study at PT. Samudera Indonesia Tbk. Semarang ) Dwi - Rachmawati; Siti Nur Barokah; M Nahar
JOBS (Jurnal Of Business Studies) Vol 3, No 1 (2017): Oktober 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v3i1.1469

Abstract

The competition among shipping company is strict. The objective of this research is to analyze the influence of price, service quality, and brand image to customers’ purchase decision of Korean Marine Transport Co., Ltd. at PT. Samudera Indonesia Tbk. Semarang. This research used a multiple linear regression analysis. The primary data used in this research is collected from questionnaire. The amounts of the respondents are 56 who are customers of PT Korean Marine Transport Co., Ltd, at PT. Samudera Indonesia Tbk. Semarang. The calculation of multiple linier regressions which is carried out by SPSS 20 showed that price, service quality, and brand image variables have significant positive influenced on purchase decision in partially and simultaneously and the most dominant variable is service quality. The contribution of price, service quality, and brand image to purchase decision is 60.2% while 39.8% are influenced by other variables that were not described in this research.
PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI DEALER SENTRAL MOTOR YAMAHA CABANG SUKABUMI Dwi Rachmawati; Gelaria Yaumal Akbar; Udriyah Udriyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1094

Abstract

Promotion is a way for a company to have a role to inform, persuade, andremind potential customers of products that are created to create a demand. Thepurchase decision is a decision that is influenced by several factors that will makeconsumers consider everything and in the end consumers buy the brand they likethe most. This research aims to see how a person's decision to buy a product is seenfrom the promotion made by a company for its product. This study examines theeffect of promotion on product purchase decisions at Dealer Sentral Motor YamahaSukabumi Branch. The results showed that promotion has a close relationship withpurchasing decisions, furthermore promotion has a significant positive effect onpurchasing decisions. This indicates that if promotion increases, purchasingdecisions will also increase.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DI PT PERMODALAN NASIONAL MADANI (PERSERO) CABANG CISAAT KABUPATEN SUKABUMI SAAT PANDEMI Dwi Rachmawati; Yuni Pambreni; Salma Dwi Rachmawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1114

Abstract

Quality Service is an act or act of a person or organization to provide satisfaction to customers or fellow employees. This study aims to determine the effect of service on customer satisfaction in PT Permodalan Nasional Madani. The sampling technique and this research used the Probability Sampling technique with the Slovin formula, so that the number of samples in this study amounted to 97 people with a population of 3665. The data used are primary data, namely in the form of a questionnaire. The instrument test carried out in this study was a validity test and a reliability test, the data analysis test used in testing the hypothesis in this study used correlation analysis, coefficient of determination and regression analysis using SPSS as analysis tool. The results of this study indicate a significant effect of service influence on customer satisfaction at PT Permodalan Nasional Madani.
The Effect of Leadership on Performance of Apparatus and Institutions in Cimerang Village, Purabaya District, Sukabumi Yuni Pambreni; Dwi Rachmawati; Rohmat Hidayat
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.337 KB) | DOI: 10.56403/nejesh.v1i4.49

Abstract

Leadership aims to encourage work passion, and high productivity and work productivity of employees, in order to achieve maximum organizational goals. In achieving goals, a leader is needed who can mobilize and influence his work group by paying attention to the desires of his subordinates. The purpose of this study was to determine the leadership, to find out the performance of employees and to determine the effect of leadership on employee performance at the Cimerang village office, Purwakarta sub-district, Sukabumi district. The research method used is descriptive and descriptive methods with a quantitative approach. In this study using primary data by observing and distributing questionnaires to respondents. The sampling technique used in this study was non-propability sampling with saturated sampling. The sample used in this study amounted to 30 employees. The correlation value of the influence of leadership (X) on the performance of the village apparatus (Y) is 22 indicators. The results of this study indicate that there is a significant influence of leadership influence on employee performance in Cimerang Village, Purabaya District, Sukabumi Regency.
The Effect of Leadership on the Performance of Village Apparatus and Community Institutions at the Cibenda Village Office, Ciemas District, Sukabumi Regency Udriyah; Apriyanti; Dwi Rachmawati
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.98 KB) | DOI: 10.56403/nejesh.v1i4.52

Abstract

One of the things that must be considered in the implementation of work is the realization of good employee performance. Therefore employee performance needs to be considered in an effort to achieve maximum goals, this shows that leadership has a very important role in achieving employee performance, and leaders are able to apply appropriate leadership and in accordance with existing situations and conditions, so employees will also can work comfortably and with high enthusiasm, this work assessment is carried out to assess and is also used to evaluate abilities, skills, assess achievement and reassess the growth of each employee. If this performance appraisal is done properly it can be used to increase loyalty and motivation for the employees.
The Influence of Relationship Marketing, And Green Marketing Toward Business Sustainability On Msmes Kab. Bandung. Dwi Rachmawati; Zalena Mohd; Suci Ayu Sudari; Cyka Oktaviani
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA), February 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.70

Abstract

This study aims to find out the influence of Relationship Marketing, and Green Marketing to the Sustainability Business on SMEs (small and medium-scale Enterprise) in Kab. Bandung. Finding relation between variables allows this study to find the best strategy marketing to maintain the sustainability business of SMEs in Kab. Bandung. With the number of respondents as many as 100 SMEs, the instrument in the questionnaire is measured using a Likert scale (5 scales) then the data was processed with SPSS, while the variables are 1) Independent Variables consisting of Relationship Marketing, Green Marketing, 2) Dependent Variable is Sustainability Business. The used analysis in this study is multiple regression. The results show that Realtionship Marketing and green marketing has a positive and significant effect on Sustainability Business. The study discusses the results and give constructive suggestions for maintaining the sustainability business of SMEs.
Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok Putra Tangguh Wisnuaji; Dwi Rachmawati; Suci Ayu Sudari
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v3i3.1767

Abstract

Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using food service delivery and to rising sales through development of digital marketing. Methodology: This activity assists with applying MSMEs through marketplace, help to promote product with copywriting, manage sales, create a digital catalogue, and develop, give instruction how to create design for packaging product. Results: This    dedication    output upgrade knowledge of product, registering MSME address to food services delivery accounts, understanding how to expanding market and sales reach using digital marketing, Social Media and food service delivery. Conclusions: The activities carried out by the Abdimas Team so that Heppi Kitchen Depok MSMEs become more competitive MSMEs include Development of Social Media Marketin and Development of digital marketing Limitations: Limitation of this study is on totat number MSMEs. Contribution: These MSMEs have helped gaining more income of selling the products. One strategy that can be used to survive this challenge is to maximize online sales.
ANALYSIS OF DIGITAL MARKETING STRATEGIES ON INTEREST AND ENROLLMENT DECISIONS OF PROSPECTIVE NEW STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA (A CASE STUDY OF JAKARTA GLOBAL UNIVERSITY) Hadi Wijaya; RM Chairil Andri; Dwi Rachmawati
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1007.147-162

Abstract

The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher education institutions, facing intense competition for prospective students, particularly from Generation Z. The COVID-19 pandemic has expedited the transition to digital activities, necessitating continuous adaptation by universities. Generation Z, characterized by 100% internet usage and high smartphone ownership, demands innovative digital marketing strategies. The study employs a quantitative approach, collecting data through questionnaires from 172 first- and second-semester students at JGU. Path analysis is utilized to examine the relationships between Google Adwords Advertising, Social Media Marketing, interest to register, and enrollment decisions. The results indicate that both Google Adwords Advertising and Social Media Marketing significantly and positively influence the interest to register. Furthermore, interest to register significantly affects enrollment decisions. These findings emphasize the significance of effective digital marketing strategies in influencing prospective students' interest and enrollment decisions. Given that digital marketing dynamics evolve alongside changing technologies and platform algorithms, regular analysis and adaptation are recommended. This study aim to provide valuable insights for educational institutions, encouraging the utilization of Google Adwords Advertising and Social Media Marketing to enhance enrollment among prospective students. Keywords: Digital marketing, Google adwords advertising, social media marketing, interest to register, enrollment decisions.
MEDIATING INTELLECTUAL CAPITAL ON DIGITAL MARKETING FOR MARKETING PERFORMANCE IMPROVEMENT OF COPPER-BRASS CREATIVE INDUSTRY SMEs Yuni Pambreni; Udriyah Udriyah; Dwi Rachmawati
TECHNO-SOCIO EKONOMIKA Vol 16 No 2 (2023): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2023.16.2.2822

Abstract

This study used path analysis as research method to analyze the mediating of intellectual capital variable on digital marketing for marketing performance improvement of copper-brass creative industry SMEs in Tumang, Boyolali as the center of copper-brass creative industry in Indonesia. Digital marketing as independent variable with indicators which are cost, incentive program, site design, and interactive. Intellectual capital as intervening/mediating variable with indicators, human capital, organizational capital, and social capital. Then, marketing performance as dependent variable with measuring indicators are sales volume, customer growth, and revenue growth. Primary data was obtained by questionnaire as research instrument, then the data was processed with SPSS 23.0. Population in this study is copper-brass creative industry SMEs in Tumang, Cepogo, Boyolali. The sample size is 99 manpower respondents, either owner or employee. The result of this study indicate that Copper-brass creative industry SMEs can improve and optimize marketing performance by rising digital marketing which will affect the increasing of intellectual capital and marketing performance.
Optimalisasi UMKM “Go Digital” Melalui Literasi Digital dan Literasi Financial UMKM Keripik Basreng Bibu Tirtajaya, Depok Rachmawati, Dwi; Wijaya, Hadi; Haryudiniarti, Ayu Nurul; Dewi, Nur Fitri
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 7, No 2 (2024): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v7i2.6569

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi yang besar terhadap perekonomian Indonesia. Namun, hampir semua sektor usaha, terutama UMKM, terpengaruh oleh dampak ekonomi yang ditimbulkan oleh pandemi Covid-19. Pandemi ini menyebabkan Indonesia mengalami penurunan pertumbuhan ekonomi sekitar 0,1% pada tahun 2020. Tantangan utama yang dihadapi oleh para pelaku usaha terletak pada aspek pemasaran, yang sebelumnya mengandalkan penjualan langsung. Transaksi jual-beli yang biasanya dilakukan secara tatap muka sekarang harus bergeser ke ranah online secara digital. Namun kurangnya pengetahuan mengenai digital menjadi penghambat dalam prosesnya, hal ini pun dirasakan oleh UMKM Keripik Basreng Bibu di Kelurahan Tirtajaya. Minimnya informasi mengenai digital dan usaha yang masih konvensional dari pemasaran, manajemen keuangan hingga produksi menyebabkan rendahnya tingkat keberlangsungan usaha UMKM Keripik Basreng Bibu. Pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku usaha khususnya UMKM Keripik Basreng BIBU dalam literasi digital dan literasi finansial. Penggunaan teknologi informasi diharapkan dapat menjadi solusi bagi pelaku UMKM dalam mengatasi masalah penjualan, pemasaran, dan keuangan. Namun, tantangan muncul karena kesulitan dalam penerapan teknologi informasi, khususnya bagi pedagang pasar atau pelaku usaha. Perubahan perilaku yang berbasis digital memerlukan pelatihan dan pendampingan di bidang penjualan, pemasaran, dan keuangan. Solusi untuk mitra saat ini adalah pelatihan literasi digital dan literasi finansial, serta pendampingan dalam digital marketing, pengemasan, dan pencatatan keuangan untuk mendukung keberlanjutan usaha UMKM Keripik Basreng Bibu.
Co-Authors Agnemas Yusoep Islami Agung Pramono, Agung Alfi Maghfuriyah Alfi Maghfuriyah Ali Ridho Ali Ridho Anindya Hapsari Antono, Zakia Maulida Apriyanti Ayu Nurul Haryudiniarti Cyka Oktaviani Desi Hertin, Revita Djoko Setyo Widodo Djoko Setyo Widodo Fahri Faturahman Febria Anjara Feri Nugroho Gelaria Yaumal Akbar Hadi Firmansyah, Hadi Hadi Wijaya Hadi Wijaya Halimatuz Zuhriyah Hertin, Revita Desi Intan, Dewi Joko Widodo M Nahar Muhammad Fadilah Muhammad Qisthi Yovari Mumtaz, Nabila Asdianti Najwa Sabrina Natrilia, Dea Nora Listiana Novitasari Novitasari Nur Fitri Dewi Nurfitridewi Oktaviati, Risna Onki Alexander Panca Apriliani Puspita, Intan Rahmah Putra Tangguh Wisnuaji Rahmawati Ulfah Ramzaqy Fadlililah Ribut Nawang Sari Risma Ekawati RM Chairil Andri Rohmat Hidayat Salamah, Ummy Gusti Salma Dwi Rachmawati Sani Salsabil Siti Nur Barokah Suci Ayu Sudari Tegar Firmansyah Tobing, Priska Udriya Udriya Udriya, Udriya Udriyah Ummy Gusti Salamah Untung Suprihadi Untung Suprihadi, Untung Yancik, Yupiter Yuni Pambreni Zalena Mohd