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All Journal Among Makarti EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JOBS (Jurnal Of Business Studies) Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani TECHNO-SOCIO EKONOMIKA Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa Journal of Accounting and Finance Management (JAFM) Best Journal of Administration and Management Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Positive Community Services Klabat Journal of Management Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dwi Rachmawati
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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ANALYSIS OF INFLUENCE OF PRICE, SERVICE QUALITY, BRAND IMAGE TO CUSTOMERS’ PURCHASE DECISION OF KOREAN MARINE TRANSPORT CO., LTD. ( A Case Study at PT. Samudera Indonesia Tbk. Semarang ) Dwi - Rachmawati; Siti Nur Barokah; M Nahar
JOBS (Jurnal Of Business Studies) Vol 3, No 1 (2017): Oktober 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v3i1.1469

Abstract

The competition among shipping company is strict. The objective of this research is to analyze the influence of price, service quality, and brand image to customers’ purchase decision of Korean Marine Transport Co., Ltd. at PT. Samudera Indonesia Tbk. Semarang. This research used a multiple linear regression analysis. The primary data used in this research is collected from questionnaire. The amounts of the respondents are 56 who are customers of PT Korean Marine Transport Co., Ltd, at PT. Samudera Indonesia Tbk. Semarang. The calculation of multiple linier regressions which is carried out by SPSS 20 showed that price, service quality, and brand image variables have significant positive influenced on purchase decision in partially and simultaneously and the most dominant variable is service quality. The contribution of price, service quality, and brand image to purchase decision is 60.2% while 39.8% are influenced by other variables that were not described in this research.
PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI DEALER SENTRAL MOTOR YAMAHA CABANG SUKABUMI Dwi Rachmawati; Gelaria Yaumal Akbar; Udriyah Udriyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1094

Abstract

Promotion is a way for a company to have a role to inform, persuade, andremind potential customers of products that are created to create a demand. Thepurchase decision is a decision that is influenced by several factors that will makeconsumers consider everything and in the end consumers buy the brand they likethe most. This research aims to see how a person's decision to buy a product is seenfrom the promotion made by a company for its product. This study examines theeffect of promotion on product purchase decisions at Dealer Sentral Motor YamahaSukabumi Branch. The results showed that promotion has a close relationship withpurchasing decisions, furthermore promotion has a significant positive effect onpurchasing decisions. This indicates that if promotion increases, purchasingdecisions will also increase.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DI PT PERMODALAN NASIONAL MADANI (PERSERO) CABANG CISAAT KABUPATEN SUKABUMI SAAT PANDEMI Dwi Rachmawati; Yuni Pambreni; Salma Dwi Rachmawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1114

Abstract

Quality Service is an act or act of a person or organization to provide satisfaction to customers or fellow employees. This study aims to determine the effect of service on customer satisfaction in PT Permodalan Nasional Madani. The sampling technique and this research used the Probability Sampling technique with the Slovin formula, so that the number of samples in this study amounted to 97 people with a population of 3665. The data used are primary data, namely in the form of a questionnaire. The instrument test carried out in this study was a validity test and a reliability test, the data analysis test used in testing the hypothesis in this study used correlation analysis, coefficient of determination and regression analysis using SPSS as analysis tool. The results of this study indicate a significant effect of service influence on customer satisfaction at PT Permodalan Nasional Madani.
Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok Putra Tangguh Wisnuaji; Dwi Rachmawati; Suci Ayu Sudari
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v3i3.1767

Abstract

Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using food service delivery and to rising sales through development of digital marketing. Methodology: This activity assists with applying MSMEs through marketplace, help to promote product with copywriting, manage sales, create a digital catalogue, and develop, give instruction how to create design for packaging product. Results: This    dedication    output upgrade knowledge of product, registering MSME address to food services delivery accounts, understanding how to expanding market and sales reach using digital marketing, Social Media and food service delivery. Conclusions: The activities carried out by the Abdimas Team so that Heppi Kitchen Depok MSMEs become more competitive MSMEs include Development of Social Media Marketin and Development of digital marketing Limitations: Limitation of this study is on totat number MSMEs. Contribution: These MSMEs have helped gaining more income of selling the products. One strategy that can be used to survive this challenge is to maximize online sales.
ANALYSIS OF DIGITAL MARKETING STRATEGIES ON INTEREST AND ENROLLMENT DECISIONS OF PROSPECTIVE NEW STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA (A CASE STUDY OF JAKARTA GLOBAL UNIVERSITY) Hadi Wijaya; RM Chairil Andri; Dwi Rachmawati
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1007.147-162

Abstract

The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher education institutions, facing intense competition for prospective students, particularly from Generation Z. The COVID-19 pandemic has expedited the transition to digital activities, necessitating continuous adaptation by universities. Generation Z, characterized by 100% internet usage and high smartphone ownership, demands innovative digital marketing strategies. The study employs a quantitative approach, collecting data through questionnaires from 172 first- and second-semester students at JGU. Path analysis is utilized to examine the relationships between Google Adwords Advertising, Social Media Marketing, interest to register, and enrollment decisions. The results indicate that both Google Adwords Advertising and Social Media Marketing significantly and positively influence the interest to register. Furthermore, interest to register significantly affects enrollment decisions. These findings emphasize the significance of effective digital marketing strategies in influencing prospective students' interest and enrollment decisions. Given that digital marketing dynamics evolve alongside changing technologies and platform algorithms, regular analysis and adaptation are recommended. This study aim to provide valuable insights for educational institutions, encouraging the utilization of Google Adwords Advertising and Social Media Marketing to enhance enrollment among prospective students. Keywords: Digital marketing, Google adwords advertising, social media marketing, interest to register, enrollment decisions.
MEDIATING INTELLECTUAL CAPITAL ON DIGITAL MARKETING FOR MARKETING PERFORMANCE IMPROVEMENT OF COPPER-BRASS CREATIVE INDUSTRY SMEs Yuni Pambreni; Udriyah Udriyah; Dwi Rachmawati
TECHNO-SOCIO EKONOMIKA Vol 16 No 2 (2023): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2023.16.2.2822

Abstract

This study used path analysis as research method to analyze the mediating of intellectual capital variable on digital marketing for marketing performance improvement of copper-brass creative industry SMEs in Tumang, Boyolali as the center of copper-brass creative industry in Indonesia. Digital marketing as independent variable with indicators which are cost, incentive program, site design, and interactive. Intellectual capital as intervening/mediating variable with indicators, human capital, organizational capital, and social capital. Then, marketing performance as dependent variable with measuring indicators are sales volume, customer growth, and revenue growth. Primary data was obtained by questionnaire as research instrument, then the data was processed with SPSS 23.0. Population in this study is copper-brass creative industry SMEs in Tumang, Cepogo, Boyolali. The sample size is 99 manpower respondents, either owner or employee. The result of this study indicate that Copper-brass creative industry SMEs can improve and optimize marketing performance by rising digital marketing which will affect the increasing of intellectual capital and marketing performance.
Optimalisasi UMKM “Go Digital” Melalui Literasi Digital dan Literasi Financial UMKM Keripik Basreng Bibu Tirtajaya, Depok Rachmawati, Dwi; Wijaya, Hadi; Haryudiniarti, Ayu Nurul; Dewi, Nur Fitri
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 7, No 2 (2024): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v7i2.6569

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi yang besar terhadap perekonomian Indonesia. Namun, hampir semua sektor usaha, terutama UMKM, terpengaruh oleh dampak ekonomi yang ditimbulkan oleh pandemi Covid-19. Pandemi ini menyebabkan Indonesia mengalami penurunan pertumbuhan ekonomi sekitar 0,1% pada tahun 2020. Tantangan utama yang dihadapi oleh para pelaku usaha terletak pada aspek pemasaran, yang sebelumnya mengandalkan penjualan langsung. Transaksi jual-beli yang biasanya dilakukan secara tatap muka sekarang harus bergeser ke ranah online secara digital. Namun kurangnya pengetahuan mengenai digital menjadi penghambat dalam prosesnya, hal ini pun dirasakan oleh UMKM Keripik Basreng Bibu di Kelurahan Tirtajaya. Minimnya informasi mengenai digital dan usaha yang masih konvensional dari pemasaran, manajemen keuangan hingga produksi menyebabkan rendahnya tingkat keberlangsungan usaha UMKM Keripik Basreng Bibu. Pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku usaha khususnya UMKM Keripik Basreng BIBU dalam literasi digital dan literasi finansial. Penggunaan teknologi informasi diharapkan dapat menjadi solusi bagi pelaku UMKM dalam mengatasi masalah penjualan, pemasaran, dan keuangan. Namun, tantangan muncul karena kesulitan dalam penerapan teknologi informasi, khususnya bagi pedagang pasar atau pelaku usaha. Perubahan perilaku yang berbasis digital memerlukan pelatihan dan pendampingan di bidang penjualan, pemasaran, dan keuangan. Solusi untuk mitra saat ini adalah pelatihan literasi digital dan literasi finansial, serta pendampingan dalam digital marketing, pengemasan, dan pencatatan keuangan untuk mendukung keberlanjutan usaha UMKM Keripik Basreng Bibu.
ANALISIS STRATEGI GREEN BRANDING SEBAGAI USAHA MENCIPTAKAN SUSTAINABLE COMPETITIVE ADVANTAGE UNTUK MENINGKATKAN KINERJA PEMASARAN DI ERA EKONOMI GLOBAL PADA BRAND FASHION LOKAL KOTA BANDUNG Rachmawati, Dwi; Udriyah, Udriyah; Dewi, Nur Fitri
Among Makarti Vol 17, No 1 (2024): Among Makarti
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v17i1.624

Abstract

Abstract : Awareness of the importance of environmentally friendly practices in the fashion industry is increasing, especially in the city of Bandung, one of the centers of the fashion industry in Indonesia. Along with this development, the concept of green branding is increasingly receiving attention as a strategy to increase competitiveness and marketing performance. This research aims to evaluate the influence of green branding on marketing performance with business sustainability as a mediating variable. This research uses the path analysis method to understand the relationship between these variables. Primary data was collected through a questionnaire distributed to 60 respondents who are fashion brand entrepreneurs in the city of Bandung. Data analysis was carried out using quantitative methods with the help of SPSS software. The research results show that green branding has a positive influence on marketing performance through business sustainability. In other words, business sustainability plays a mediating role in increasing the effectiveness of green branding on marketing performance. The main conclusion from this research is that effective implementation of green branding can improve the marketing performance of fashion businesses, with business sustainability as a key factor that strengthens this relationship.Abstrak : Kesadaran akan pentingnya praktik ramah lingkungan dalam industri fashion semakin meningkat, khususnya di Kota Bandung yang merupakan salah satu pusat industri fashion di Indonesia. Seiring dengan perkembangan ini, konsep green branding semakin mendapat perhatian sebagai strategi untuk meningkatkan daya saing dan kinerja pemasaran. Penelitian ini bertujuan untuk mengevaluasi pengaruh green branding terhadap kinerja pemasaran dengan keberlanjutan usaha sebagai variabel mediasi. Penelitian ini menggunakan metode path analysis untuk memahami hubungan antara variabel-variabel tersebut. Data primer dikumpulkan melalui kuesioner yang disebarkan kepada 60 responden yang merupakan pelaku usaha brand fashion di Kota Bandung. Analisis data dilakukan menggunakan metode kuantitatif dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa green branding memiliki pengaruh positif terhadap kinerja pemasaran melalui keberlanjutan usaha. Dengan kata lain, keberlanjutan usaha berperan sebagai mediasi dalam meningkatkan efektivitas green branding terhadap kinerja pemasaran. Kesimpulan utama dari penelitian ini adalah bahwa implementasi green branding yang efektif dapat meningkatkan kinerja pemasaran pelaku usaha fashion, dengan keberlanjutan usaha sebagai faktor kunci yang memperkuat hubungan ini.
PENINGKATAN USAHA BUDIDAYA JAMUR TIRAM DENGAN PEMBUATAN ALAT MICROCONTROLLER PENGATUR SUHU DAN KELEMBAPAN OTOMATIS BERBASIS IOT Nora Listiana; Untung Suprihadi; Ribut Nawang Sari; Onki Alexander; Ummy Gusti Salamah; Sani Salsabil; Dwi Rachmawati; Hadi Wijayah; Nurfitridewi; Febria Anjara
Pengabdian Masyarakat Ilmu Pendidikan Vol. 3 No. 2 (2023): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Agustus 2023
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v3i2.1012

Abstract

Alat otomatis berbasis IOT dan Monitoring Labview untuk mendukung tanaman jamur di area kecil. Kami menggunakan sensor untuk mendeteksi udara suhu dan kelembaban. Kemudian hasil deteksi dari sensor tersebut akan dikirim ke Mikrokontroler yang berfungsi sebagai otak dari alat ini untuk memonitor suhu dan kelembaban tanaman jamur. Panas dan kelembapan ruang tanaman jamur juga akan terjaga ditampilkan pada monitor. Semua data akan dikirim ke Smartphone Android menggunakan jaringan WIFI (Wireless Fidelity), dan smartphone Android juga bisa mengendalikan mikrokontroler.
Pengenalan dan pelatihan Pemilu berbasis IT (E-voting) pada Badan Pengawas Pemilu (Bawaslu ) dan masyarakat di Kota Depok Nora Listiana; Untung Suprihadi; Ribut Nawang Sari; Risna Oktaviati; Halimatuz Zuhriyah; Risma Ekawati; Dwi Rachmawati; Hadi Wijaya; Nur Fitri Dewi; Febria Anjara; Anindya Hapsari
Pengabdian Masyarakat Ilmu Pendidikan Vol. 3 No. 2 (2023): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Agustus 2023
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v3i2.1013

Abstract

Abstrak Partisipasi pemilih dalam Pemilihan Umum menjadi salah satu kebutuhan untuk keberlanjutan demokrasi agar tidak terhambatnya sistem politik di Indonesia. Munculnya e-voting diharapkan dapat meningkatkan partisipasi pemilih pada Pemilihan Umum. Pemilih pemula lebih memiliki intensi untuk menggunakan e-voting pada pemilihan umum dibandingkan pemilih dewasa dan pemilih orang tua. Responden yang temasuk pemilih pemula dalam penelitian tersebut merupakan responden pada usia sekolah dan kuliah yang memiliki kemampuan untuk menggunakan teknologi, menerima dan terbuka adanya teknologi baru. Namun, di tengah optimisme pemerintah dalam penerapan e-voting, muncul tantangan besar bagi pemerintah yaitu masih awamnya masyarakat tentang e-voting. Kata Kunci : E-voting, Pemilu Teknology. Abstract Voter participation in general elections is one of the necessities for the continuation of democracy so that the political system in Indonesia is not hampered. The emergence of e-voting is expected to increase voter participation in general elections. Beginner voters have more intention to use e-voting in general elections than adult voters and elderly voters. Respondents who included novice voters in this study were respondents at school and college age who had the ability to use technology, accept and be open to new technologies. However, in the midst of the government's optimism in implementing e-voting, a major challenge arose for the government, namely that the public was still unfamiliar with e-voting. Keywords : Election, E-votting, Technology
Co-Authors Agnemas Yusoep Islami Agung Pramono, Agung Alfi Maghfuriyah Alfi Maghfuriyah Ali Ridho Ali Ridho Anindya Hapsari Antono, Zakia Maulida Ayu Nurul Haryudiniarti Desi Hertin, Revita Djoko Setyo Widodo Djoko Setyo Widodo Fahri Faturahman Febria Anjara Feri Nugroho Gelaria Yaumal Akbar Hadi Firmansyah, Hadi Hadi Wijaya Halimatuz Zuhriyah Hazael Hazael Hertin, Revita Desi Intan, Dewi Jessica Adelia Joko Widodo M Nahar Muhammad Fadilah Muhammad Qisthi Yovari Mumtaz, Nabila Asdianti Najwa Sabrina Nora Listiana Novitasari Novitasari Nur Fitri Dewi Nur Indah Eka Andayani Nurfitridewi Oktaviati, Risna Onki Alexander Panca Apriliani Putra Tangguh Wisnuaji Rahmawati Ulfah Rahmawati Ulfah Ramzaqy Fadlililah Ribut Nawang Sari Risma Ekawati RM Chairil Andri Salaisah Almani Fatiha Salamah, Ummy Gusti Salma Dwi Rachmawati Sani Salsabil Siti Nur Barokah Suci Ayu Sudari Tegar Firmansyah Udriya Udriya Udriya, Udriya Udriyah Ummy Gusti Salamah Untung Suprihadi Untung Suprihadi, Untung Widodo Putra Manahuang Yerikho Amoz Hazael Yuni Pambreni Yuni Pammbreni