Jurnal Hexagro
Vol. 7 No. 1 (2023): Jurnal Hexagro

SWOT IMPLEMENTATION IN HYBRID MARKETING STATEGY AT PERUMDA PUSPAHASTAMA, PURBALINGGA CENTRAL JAVA

suwali suwali (perwira purbalingga university)
Vicktor Bintang Panunggul (Universitas Perwira Purbalingga)
Ayu Sitanini (Unknown)
Faizah Noviani (Unknown)

Article Info

Publish Date
02 Feb 2022

Abstract

Rice is a basic need for the world community, especially in Indonesia. PERUMDA Puspahastama is a company located in Purbalingga Regency engaged in trade, especially rice. The marketing strategy used by Puspahastama so far has used hybrid (online and offline). This study uses a qualitative method with observation and descriptive analysis with SWOT. The data were taken from interviews with the chairman of PERUMDA Puspahastama. The results of the study found that hybrid marketing strategies influenced sales results. Each of these deficiencies can be overcome with these two strategies.   Keywords: Marketing Strategy, SWOT, Puspahastama, Rice

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Journal Info
Jurnal Hexagro
Website

Abbrev

hexagro

Publisher

Universitas Perjuangan Tasikmalaya

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

HEXAGRO is scientific periodical publication on agribusiness and rural development issue as a media for information dissemination of research result for lecturer, researcher, and practitioner. The journal publishes several topics, such as Agricultural Marketing and Trade, Agricultural Policy and ...