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All Journal Jurnal Hexagro Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi
Faizah Noviani
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Transportation Veterinary

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SWOT IMPLEMENTATION IN HYBRID MARKETING STATEGY AT PERUMDA PUSPAHASTAMA, PURBALINGGA CENTRAL JAVA suwali suwali; Vicktor Bintang Panunggul; Ayu Sitanini; Faizah Noviani
Jurnal Hexagro Vol. 7 No. 1 (2023): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v7i1.1160

Abstract

Rice is a basic need for the world community, especially in Indonesia. PERUMDA Puspahastama is a company located in Purbalingga Regency engaged in trade, especially rice. The marketing strategy used by Puspahastama so far has used hybrid (online and offline). This study uses a qualitative method with observation and descriptive analysis with SWOT. The data were taken from interviews with the chairman of PERUMDA Puspahastama. The results of the study found that hybrid marketing strategies influenced sales results. Each of these deficiencies can be overcome with these two strategies.   Keywords: Marketing Strategy, SWOT, Puspahastama, Rice
Pengaruh Adopsi Teknologi, Luas Lahan, dan Pendidikan Formal pada Petani Milenial di Kabupaten Brebes terhadap Ketahanan Pangan Rumah Tangga Kiki Puspitasari; Irene Kartika Eka Wijayanti; Faizah Noviani
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v4i4.6825

Abstract

This study aims to analyze the influence of agricultural technology adoption, land size, and formal education on household food security among millennial farmers in Brebes Regency. The impetus for this research arises from the significant role of younger generations as catalysts for agricultural transformation in the face of challenges such as land fragmentation, rice price volatility, and climate change, which jeopardize the stability of regional food security. This study employs a quantitative method with a survey approach involving 30 millennial rice farmers selected purposively. Primary data were collected through structured questionnaires and analyzed using multiple linear regression with the aid of SPSS software. The results show that simultaneously, agricultural technology adoption, land size, and formal education significantly affect household food security among millennial farmers, with an F-value of 9.634 and a significance level of 0.000 (<0.05). Partially, agricultural technology adoption and formal education have a positive and significant effect on food security, while land size has no significant effect. The coefficient of determination (R²) value of 0.526 indicates that these three variables explain 52.6% of the variation in household food security, while other factors may influence a larger portion of the variation. These findings emphasize that the food security of millennial farmers in Brebes Regency is more strongly determined by the level of technology adoption and formal education than by land size. Therefore, strategies to enhance food security should focus on agricultural modernization based on technology and the improvement of human resource capacity through education and training.
Co-Authors Ayu Sitanini Irene Kartika Eka Wijayanti Kiki Puspitasari Suwali Vicktor Bintang Panunggul