E-JRM
eJrm Vol. 11 No. 14 Februari 2022

Pengaruh Kualitas Website Dan Harga Terhadap Kepuasan Konsumen Shopee (Studi Kasus Mahasiswa FEB Unisma)

M. Syahrul Gunawan (Unknown)
N. Rachma (Unknown)
Alfian Budi Primanto (Unknown)

Article Info

Publish Date
25 Mar 2022

Abstract

AbstractThe results of this study indicate that website quality and price simultaneously have a significant effect on Shopee consumer satisfaction for FEB UNISMA students. Website quality partially has a positive and significant effect on Shopee consumer satisfaction, which means that if the quality of the website is getting better, customer satisfaction will increase. Price has partially a significant positive effect on consumer satisfaction, which means that the price will affect consumer satisfaction if the price set by Shopee is affordable and in accordance with the quality of the product. Keywords: Customer Satisfaction, Website Quality, Price

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...