E-JRM
eJrm Vol. 09 No. 16 Agustus 2020

Pengaruh Harga, Promosi dan Kualitas Pelayanan TerhadapKeputusan Pembelian (Studi Kasus Warung Ayam Ngamok Malang)

Riki Renaldi (Unknown)
Budi Wahono (Unknown)
Khalikussabir Khalikussabir (Unknown)

Article Info

Publish Date
13 Aug 2020

Abstract

AbstractThe purpose of this study was to determine the effect of price, promotion and service quality on purchasing decisions. The independent variables in this study are price, promotion and service quality, while purchasing decisions are the dependent variable. The sample used in this study was 75 respondents. Sampling In this study the sample was saturated, meaning that the entire population was sampled.  the results of the partial analysis, it is obtained a research result which states that price, promotion and service quality influence purchasing decisions, while simultaneously price, promotion and service quality influence purchasing decisions.Keywords: Price, Promotion, Service Quality, Purchasing Decisions

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...