E-JRM
Jurnal Ilmiah Riset Manajemen (E-JRM) Vol. 6 No. 01 April 2017

Pengaruh Atmosphere Museum dan Event Marketing terhadap Keputusan Berkunjung Ulang Wisatawan Museum Angkut Kota Wisata Batu

BUDI SANTOSO (Unknown)
Agus Widarko (Unknown)
Afi Rachmat Slamet (Unknown)



Article Info

Publish Date
20 Apr 2017

Abstract

AbstractThe research purpose is to know and analyze the influenceatmosphere museum and event marketing simultaneously and partially on tdecision travelers visiting Museum Angkut. The sampling technique uspurposive sampling, that the consideration of certain criteria. Data analysis toused in this research is Multiple Linear Regression Analysis.Based on the results of this research note that the value of Fcount 77.6853.09 Ftable so it can be concluded that the Atmosphere museum and EventMarketing influence simultaneously decision to visit again the tourists.Atmosphere Museum and the variable of 7.202 tcount > ttable of 1.98472 andvariable Event Marketing tcount of 7.394> ttable of 1.98472, which meansAtmosphere Museum and Event Marketing partial effect to the decision to visitagain the tourists Museum Angkut.Keywords: Atmosphere Museum, Event Marketing and Decision Visiting

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Journal Info

Abbrev

jrm

Publisher

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...