E-JRM
eJrm Vol. 11 No. 21 Februari 2022

Pengaruh Brand Image Dan Persepsi Harga Terhadap Keputusan Pembelian Handphone Samsung (Studi Pada Masyarakat Kabupaten Pamekasan)

Dania Ulva (Unknown)
Nur Hidayati (Unknown)
Ita Athia (Unknown)

Article Info

Publish Date
19 Apr 2022

Abstract

Abstract This study aims to determine the effect of brand image and price perception  on the purchase decision of the Pamekasan Regency Community. The type of research used is explanatory research with a quantitative approach. The sample in this study amounted to 120 respondents with the technique used in this study snowball sampling. The results showed that brand image and price perception had a positive effect on purchasing decisions. Brand image has a positive effect on purchasing. Price perception has a positive effect on purchasing. Keyword: Brand Image, price perception and purchasing decisions

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...