E-JRM
ejrm Vol. 7 No. 7 Agustus 2018

PENGARUH HARGA DAN DESAIN TERHADAP MINAT PEMBELIAN DIfDISTRO OVERTOUN MALANG

Muhammad Syaiful Rojikin (Unknown)
Muhammad Mansur (Unknown)

Article Info

Publish Date
17 Aug 2018

Abstract

DABSTRACTW               MarketingHmanagementKisAtheAartKandLscienceKofLchoosingKtheLtargetmarketKandPreachingOforOmaintainingPandKgrowingLcustomersPbyPcreating.               This studyHaimsKtoGdetermineKhowKmuchLinfluence the harha and design have on consumers' interest in being Overtoun Distro Malang. The results of this study               indicate that prices and designs can be said to be good. Pricesand designs have an effect of 21% on buying interest Keywords: Price, Design, Purchase Interest

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...