E-JRM
eJrm Vol. 11 No. 20 Februari 2022

Strategi Bauran Pemasaran Dan Dampaknya Terhadap Penjualan Pada Ud. Sari Bumi Di Kota Probolinggo ( Studi kasus pada Pelanggan UD. Sari Bumi Kota Probolinggo )

Halimatus Sya’diyah (Unknown)
Nur Hidayati (Unknown)
Fahrurrozi Rahman (Unknown)

Article Info

Publish Date
19 Apr 2022

Abstract

Abstract The purpose of this study was to analyze the effect of product, price, distribution and promotion on sales volume. The sample used in this study was 73 respondents who were UD consumers. Sari Bumi while the data collection technique used a questionnaire. The analytical method used is multiple linear regression analysis with the help of SPSS 16.0. The results of this study indicate that the product has a positive and significant effect on sales volume as well as prices, promotions and distribution to UD consumers. Sari Bumi Probolinggo. Keywords: Product, Price, Distribution, Promotion and Sales Volume

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...