E-JRM
e-Jrm Vol. 06 No. 3 Agustus 2017

PENGARUH KUALITAS LAYANAN DAN NILAI NASABAH TERHADAP LOYALITAS NASABAH BANK BRI KK UNISMA MALANG

Richi Irawan (Unknown)
N Rachma (Unknown)

Article Info

Publish Date
26 Aug 2017

Abstract

ABSTRACTThe purposeof this study to determine the effect of Service Quality and Customer Value simultaneously and partially on customer loyality bank Bri Kk Unisma malang.the sampling technique using accidental. Data analysis tool used in this research is multiple linear regression analysis.Based on the results of this study note that the count value of 8,737 with a value of 0,000<0,05 so that is can be concluded that Service Quality and Customer Value effect simultaneously to customer loyality. And partially effect on Customer Loyality. And there is one variable that is Customer Value variable which has no partial effect.Keywords : Service Quality, Customer Value and Customer loyality

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...