E-JRM
eJrm Vol. 10 No. 10 Agustus 2021

Pengaruh Harga, Kualitas Pelayanan, Promosi Dan Kualitas Produk Terhadap Loyalitas Konsumen Pada Indogrosir Malang

Puspita Rahma Tristanti (Unknown)
Siti Asiyah (Unknown)
Afi Rahmat Slamet (Unknown)

Article Info

Publish Date
27 Nov 2021

Abstract

AbstractThis study aims to determine and analyze the effect of price, service quality, promotion and product quality on consumer loyalty at indogrosir Malang. This research is a type of explanatory research, with a quantitative approach. The analytical method used is multiple linear regression analysis. The sample used in this study using the Maholtra formula with purposive sampling technique obtained 115 respondents.The results of this study indicate that partially there is a significant influence between Price, Service Quality, Promotion and product quality, has a significant effect on customer loyalty at Indogrosir Malang. Keywords: Price, Service Quality, Promotion, Product Quality and Consumer Loyalty

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...