E-JRM
eJrm Vol. 09 No.19 Agustus 2020

PENGARUH WORD OF MOUTH, DAYA TARIK WISATA DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG (Studi Kasus Pada Pengunjung Waterboom 88 Bululawang)

Gusti Wahyuning Vilda (Unknown)
M. Hufron (Unknown)
Aleria Irma Hatneny (Unknown)



Article Info

Publish Date
13 Aug 2020

Abstract

AbstractThis study aims to determine the effect and analyze word of mouth, tourist attraction and price simultaneously and partially on visiting decisions. The population in this research are visitors at Waterboom 88 Bululawang. The sample was taken using the Slovin formula in order to obtain 97 respondents who met the requirements as the sample. This research was conducted by providing a questionnaire and using multiple linear regression analysis method. The results of this study indicate that: (1) the variable word of mouth, tourist attraction and price simultaneously influence the decision to visit Waterboom 88 Bululawang. (2) the variable word of mouth has a positive and significant effect on the decision to visit Waterboom 88 Bululawang. (3) the tourist attraction variable has a positive and significant effect on the decision to visit Waterboom 88 Bululawang. (4) the price variable has a positive and significant effect on the decision to visit Waterboom 88 Bululawang.  Keyword: Word Of Mouth, Tourist Attraction, Price, Visit Decesion

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Journal Info

Abbrev

jrm

Publisher

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...