ProBisnis : Jurnal Manajemen
Vol. 14 No. 1 (2023): February: Management Science

The Effect of Product Quality, Brand Image and Brand Trust on Customer Satisfaction of Telkomsel SIM Card Users Palembang City

Amelya Yuniar (Universitas Indo Global Mandiri)
Roswaty Roswaty (Universitas Indo Global Mandiri)
Try Wulandari (Universitas Indo Global Mandiri)

Article Info

Publish Date
28 Feb 2023

Abstract

This research is to test the variables of product quality, brand image and brand trust to affect the satisfaction of Telkomsel SIM Card customers in Palembang. This research is quantitative and took a sample of 271 respondents from Telkomsel SIM Card users in Palembang City. Data collection techniques in this study by distributing questionnaires using a likert scale. The data sources used are primary data and secondary data. The data analysis technique used is multiple linear analysis which is processed using SPSS version 25 for windows. The findings of this study show that product quality, brand image and brand trust affect the satisfaction of Telkomsel SIM Card customers in Palembang City.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
ProBisnis : Jurnal Manajemen
Website

Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...