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All Journal ProBisnis : Jurnal Manajemen
Amelya Yuniar
Universitas Indo Global Mandiri
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Effect of Product Quality, Brand Image and Brand Trust on Customer Satisfaction of Telkomsel SIM Card Users Palembang City Amelya Yuniar; Roswaty Roswaty; Try Wulandari
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.65

Abstract

This research is to test the variables of product quality, brand image and brand trust to affect the satisfaction of Telkomsel SIM Card customers in Palembang. This research is quantitative and took a sample of 271 respondents from Telkomsel SIM Card users in Palembang City. Data collection techniques in this study by distributing questionnaires using a likert scale. The data sources used are primary data and secondary data. The data analysis technique used is multiple linear analysis which is processed using SPSS version 25 for windows. The findings of this study show that product quality, brand image and brand trust affect the satisfaction of Telkomsel SIM Card customers in Palembang City.
Co-Authors Roswaty Roswaty Try Wulandari