International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,

THE EFFECT OF PRICE DISCOUNTS ON CUSTOMER SATISFACTION WITH IN STORE DISPLAY AS AN INTERVENING VARIABLE

Irada Sinta (Unknown)
Rico Nur Ilham (Unknown)
Muhammad Multazam (Unknown)
T.M Azani (Unknown)
Ikram (Unknown)

Article Info

Publish Date
30 Jun 2023

Abstract

In this study the population is Rizky Net Bandar Masalam customers, Simalungun Regency. i.e. 50 people. Because the target population is less than 100, the sampling technique used is the census method, where the entire population of 50 Rizky Net Customers in Bandar Masilam, Simalungun Regency, will be used as the research sample. the first hypothesis is accepted, meaning that price discounts (X) have a significant effect on In Store Display (Y1). the second hypothesis is accepted, meaning that price discounts (X) have a significant effect on customer satisfaction (Y2). the third hypothesis is accepted, meaning that In Store Display (Y1) is an intervening variable that mediates the effect of Discounts (X) on Customer Satisfaction (Y2).

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Journal Info
International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Website

Abbrev

IHERT

Publisher

Universitas Efarina

Subject

Computer Science & IT Economics, Econometrics & Finance Education Health Professions

Description

International Conference on Health Science, Green Economics, Educational Review and Technology is an annual routine conference held by Efarina University as a forum for scientists around the world to make scientific contributions in the fields of Health Science, Green Economics, Educational Review ...