Priviet Social Sciences Journal
Vol. 2 No. 4 (2022): December 2022

The Influence of Product Differentiation, Price and Positioning on Purchasing Decisions at Niceso Stores in South Tangerang

Monika Claudia Sarita (Jaya Development University)
Mohamad Trio Febriyantoro (Jaya Development University)
Zulkifli Zulkifli (Jaya Development University)
Dede Suleman (Jaya Development University)
Fendi Saputra (Jaya Development University)
Yohanes Totok Suyoto (Jaya Development University)

Article Info

Publish Date
30 Dec 2022

Abstract

This study aims to analyze the effect of product differentiation, price and positioning on purchasing decisions. This type of research uses quantitative, the population used is Nice so product customers with a sample taken of 122 respondents. The method used is multiple linear regression analysis with processing using SPSS 26 software. The sampling technique in this study used a purposive sampling technique. The results of the study show that product differentiation, price and positioning have a positive and significant effect on purchasing decisions

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Journal Info
Priviet Social Sciences Journal
Website

Abbrev

PSSJ

Publisher

PRIVIETLAB

Subject

Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ ...