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All Journal International Journal of Public Health Science (IJPHS) Jurnal Terapan Abdimas WIDYAKALA JOURNAL PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Social and Management Studies (IJOSMAS) Jurnal Kewarganegaraan International Journal of Organizational Business Excellence (IJOBEX) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Economics and Business Letters Formosa Journal of Sustainable Research (FJSR) Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Priviet Social Sciences Journal International Journal Multidisciplinary Science

Yohanes Totok Suyoto

Universitas Pembangunan Jaya

Author-ID : 3555436

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Role Of Promotion In Mediation Of Lifestyle And Product Quality On Buying Interest Yamaha NMAX Motorcycles Dede Suleman; Yohanes Totok Suyoto; Zahra Zahra; Imelda Sari; Amin Setio Lestiningsih; Resti Yulistria; Indria Widyastuti; Raden Ati Haryati
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): April 2022
Publisher : IJOSMAS

The purpose of this study was to examine and analyze the effect of lifestyle and product quality on interest in buying Yamaha NMAX motorcycles with promotion as a mediating variable. Data were collected through questionnaires to 55 respondents who owned Yamaha NMAX motorcycles in Jakarta, data collection used purposive sampling technique. The collected data is processed by using the Structural Equation Model (SEM) analysis method with the SmartPLS 3.0 software tool. The results show that lifestyle has a significant effect on promotion and buying interest, product quality has a significant effect on promotion and buying interest, promotion does not significantly affect buying interest, promotion is not a good mediating variable on buying interest.

EFFECT OF WORK ENVIRONMENT AND EMPLOYEE ENGAGEMENT ON JOB PERFORMANCE OF PUBLIC RELATION STAFF IN LUXURY HOTELS IN JAKARTA Yohanes Totok Suyoto; Yosaphat Danis Murtiharso
International Journal of Organizational Business Excellence Vol. 2 No. 2 (2019): December 2019
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v2i2.7135

The aim of this study is to examine the relationship between working environment and employee engagement toward job performance of the employees of public relation (PR) staff in five-star hotels in province of Jakarta, Indonesia. From a preliminary survey of 100 customers to measure customers' perceptions of the performance indicatedthat 34% of respondents rated the performance of those employees in the is still poor and needs to be improved. This research using structural equation modeling as an analysis tools. Observed variables are work environment (6 indicators) and employee engagement (34 indicators) as exogeneous variable and job performance (15 indicators) as endogenous variable. The structural model analysis that measure the effect of work environment on job performanceshowedt value and regression coefficient are 4.78 and 0.64 respectively. Analysis result of the effect of employee engagement on job performance, obtained t value and regression coefficient are 5.39 and 0.75 respectively. The R² value of 0.565 shows how work environment and employee engagement can play a positive and significant role together to improve job performance of PR staff of five stars hotelsin province of Jakarta, Indonesia.

Analisis Pengaruh Store Atmosphere dan Service Quality Terhadap Brand Preference (Studi Kasus Pelanggan Gerai Ritel Kopi di DKI Jakarta) Aisyah Solehati; Fahrina Mustafa; Eka Hendrayani; Kiki Setyawati; Iwan Henri Kusnadi; Yohanes Totok Suyoto; Magdalena; Hendy Tannady
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan store atmosphere terhadap brand preference Bangi Kopitiam Kelapa Gading. Jenis penelitian ini menggunakan metode kuantitatif yang diolah menggunakan SPSS versi 20. Pengambilan data pada penelitian ini menggunakan metode non-probability sampling dengan penyebaran kuisioner sebagai alat untuk pengambilan data. Penelitian ini menggunakan 135 responden dengan kriteria mengetahui serta mengkonsumsi Bangi Koptiam Kelapa Gading. Hasil dari uji hipotesis menunjukan bahwa variabel kualitas layanan berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, variabel store atmosphere berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, serta variabel kualitas layanan dan store atmosphere secara bersama-sama berpengaruh terhadap minat beli dengan nilaifhitung > ftabel atau 50,725 >3,06. Kata Kunci: Kualitas Layanan, Store Atmosphere, Brand Preference

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan First Media di Pondok Aren Tangerang Selatan Hendy Tannady; Yohanes Totok Suyoto; Edi Purwanto; Adhika Ibnu Anugrah
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

AbstrakKepuasan pelanggan sangat penting untuk diperhatikan bagi perusahaan First Media, karena dari kepuasan pelanggan tersebut berarti First Media telah berhasil dalam menjual produk dan jasanya kepada pelanggan sehingga akan meningkatkan pada sumber pendapatan masa depan. Menurunnya pelanggan First Media pada 5 tahun terakhir ini, salah satunya adalah karena kurangnya rasa kepuasan dalam menggunakan layanan internet First Media yang disebabkan beberapa faktor antara lain kualitas pelayanan dan harga. Penelitian ini ditujukan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan dan mengetahui seberapa besar pengaruh tersebut. Metode penelitian yang digunakan adalah kuantitatif, dengan pengumpulan data melalui kuesioner. Teknik analisis data yang digunakan adalah regresi linier berganda yang diolah dengan bantuan software SPSS versi 26. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif terhadap kepuasan pelanggan secara parsial dengan nilai sig. 0,000 lebih kecil dari 0,05 dan thitung sebesar 14,654 lebih besar dari nilai ttabel yaitu 1.651972. Harga memiliki pengaruh negative terhadap kepuasan pelanggan secara parsial dengan nilai sig. 0,356 lebih besar dari 0,05 dan thitung sebesar 0,925 lebih kecil dari nilai ttabel yaitu 1,651972. Kualitas pelayanan dan harga memiliki pengaruh positif secara simultan terhadap kepuasan pelanggan dengan nilai sig 0,000 lebih kecil dari 0.05 dan nilai fhitung sebesar 471,237 lebih besar dari ftabel yaitu sebesar 3,04. Hasil dari koefisien determinasi sebesar 0,815, maka dapat disimpulkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan First media di Pondok Aren Tangerang Selatan sebesar 81,5%.Kata Kunci: Kepuasan Pelanggan, Harga, Kualitas Pelayanan, PelangganÂ AbstractCustomer satisfaction is very important to pay attention to for First Media companies, because from customer satisfaction it means that First Media has succeeded in selling its products and services to customers so that it will increase on future sources of income. The decline in First Media customers in the last 5 years, one of which is due to the lack of satisfaction in using First Media internet services which is caused by several factors including service quality and price. This research is aimed at determining the effect of service quality and price on customer satisfaction and knowing how much influence it has. The research method used is quantitative, with data collection through questionnaires. The data analysis technique used is multiple linear regression which is processed with the help of SPSS software version 26. The results showed that the quality of service has a positive influence on customer satisfaction partially with the sig value. 0.000 is smaller than 0.05 and the calculation of 14.654 is greater than the ttable value of 1.651972. Price has a negative influence on customer satisfaction partially with the sig value. 0.356 is greater than 0.05 and the calculation of 0.925 is smaller than the ttable value of 1.651972. Service quality and price have a simultaneous positive influence on customer satisfaction with a sig value of 0.000 less than 0.05 and a calculated value of 471.237 greater than the ftabel of 3.04. As a result of the coefficient of determination of 0.815, it can be concluded that the quality of service and price have a positive and significant effect on customer satisfaction of First media in Pondok Aren South Tangerang by 81.5%.Keywords: Customer Satisfaction, Price, Quality of Service, Customer

Peran Motivasi Ekstrinsik dan Pelatihan Digital Marketing dalam Meningkatkan Kinerja Pelaku UMKM di Belitung Timur Iwan Henri Kusnadi; Aep Saefullah; Diah Afrianti Rahayu; Wheny Khristianto; Hendy Tannady; Primadi Candra Susanto; Magdalena Magdalena; Yohanes Totok Suyoto
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.4061

AbstrakPenelitian ini memiliki tujuan untuk mengetahui pengaruh pelatihan digital marketing dan motivasi ekstrinsik terhadap kinerja. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini dilakukan dengan unit analisis Paguyuban UMKM Jasijuka Sejahtera, dengan populasi sebanyak 32 orang. Metode sampling yang digunakan adalah Non-Probability sampling dengan jenis sampel jenuh, sampling dengan jumlah sebanyak 32 responden, dengan teknik pengumoulan data adalah kuesioner. Metode pengolahand ata menggunakan analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menyimpulkan bahwa terdapat pengaruh tidak signifikan pelatihan digital marketing terhadap kinerja, terdapat pengaruh positif dan signifikan antara motivasi ekstrinsik terhadap kinerja dan secara simultan pelatihan digital marketing dan motivasi ekstrinsik terhadap kinerja.Kata Kunci: Pelatihan Digital Marketing, Motivasi Ekstrinsik, Kinerja, Usaha Mikro Kecil &Menengah

Analysis of the Role of Marketing Mix and Brand Equity on Customer Satisfaction Dining Places Hendy Tannady; Yohanes Totok Suyoto; Magdalena
Formosa Journal of Sustainable Research Vol. 1 No. 6 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v1i6.1774

This study aims to determine the effect of brand equity and marketing mix on consumer satisfaction Demie Bakmie (Como Park). This study uses a quantitative method with purposive sampling, namely consumers who have visited Demie Bakmie (Como Park) as many as 175 respondents. The results showed that brand equity has an effect on consumer satisfaction and the marketing mix has an effect on consumer satisfaction. In addition, both brand equity and the marketing mix jointly influence consumer satisfaction.

Analysis of the Influence of Brand Image and Store Atmosphere on Consumer Purchasing Decisions at Coffee Shops in Jakarta Hendy Tannady; Yohanes Totok Suyoto; Magdalena
Formosa Journal of Sustainable Research Vol. 1 No. 6 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v1i6.1775

This research was conducted to analyze the most influential factors on purchasing decisions at Stuja coffee shop. The factors that will be examined are the atmosphere of the store and brand image which are felt to contribute quite a bit in making purchasing decisions by consumers. This study uses sample data from 200 respondents who have purchased coffee at Stuja Kopi Jakarta throughout 2022. The results of this study indicate that store convenience and brand image are the factors that most influence purchasing decisions. Easy information discovery can make consumers more familiar with the coffee products offered so that the decision to buy coffee products at Stuja Kopi Jakarta is even greater

Analisis Pengaruh Perceived Value Dan Brand Image Terhadap Purchase Decision Layanan Netflix Suryani Suryani; Pandu Adi Cakranegara; Yanti Budiasih; Hendy Tannady; Yohanes Totok Suyoto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i5.1171

Penelitian ini bertuj uan untuk mengtahu i seberapa besar pengaruh brand image clan perceived value terhaclap keputusanpembelian clalam berlangganan layanan Netflix. Penelitian ini merupakan penelitian kuantitatif clan menggunakan program SPSS13 clengan jum lah sampe sebanyak 101 responclen yang merupakan Mahasiswa di provinsi Jakarta yang berlangganan aplikasiNetfl ix. Penelitian ini menggunakan teknik probability sampling clan purposive sampling. Hasil penelitian ini menunj ukkan bahwabrand image clan perceived value berpengaruh terhaclap keputusan pem belian, Manfaat clari penelitian in i aclalah sebagai bahanmasukkan clan pertimbangan untuk tetap menj aga brand image clan perceived value clalam strategi Netflix untuk bersaing clengankompetitor lain. Kata Kunci : brand image, perceived value, keputusan pembelian, Netflix

Investigating online purchase intention in the perspective of technology acceptance model: Empirical finding based on evidence in South Tangerang Refina Sari Wiratami; Yohanes Totok Suyoto; Endang Pitaloka; Dede Suleman; Teguh Prasetio
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.170

Advances in information and communication technology enable consumers to increasingly conduct online purchase transactions. From the perspective of the Technology Acceptance Model (TAM), this study aims to examine the effect of perceived ease to use and perceived usefulness on consumers' intention to buy online in South Tangerang. The study used 130 data obtained through questionnaires distributed online to users of multiple consumer-to-consumer (C2C) e-commerce platforms. Determination of the sample is done by applying a non-probability sampling technique. Using multiple linear regression analysis techniques with SPSS software, the study found that perceived ease to use and perceived usefulness had a positive effect on the intention to buy online. Regression analysis shows that both perceived ease of use and perceived usefulness have significant effects on online purchase intention. However, the effect of perceived usefulness on intention to buy online is greater (β =.199, ρ-value <.000) than that of perceived ease to use (β =.277, ρ-value <.00). The findings of the study help to understand everything about online buying behavior and make strategic implications for digital-based companies to increase consumers' willingness to buy online.

How brand ambassador and trust on consumer purchase decisions of fashion products in the digital era Dede Suleman; Yohanes Totok Suyoto; Teguh Prasetio
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.171

One of the changes happening in the current new world era is the phenomenon of brand ambassadors, which are one of the determinants of what consumers want to buy. With today's advancements in digital technology, do consumers care more about who the model is for a product, and if they increase their trust in that model, will a purchase necessarily happen? The purpose of this research is to examine the effect of brand ambassador and trust variables on consumer shopping decisions. In this study, the researcher used three variables, ten dimensions where each dimension was represented by two indicators so that in this study there were twenty indicators, which would later be changed in the form of questions to respondents. The population used is consumers who have shopped for fashion products using brand ambassadors. Given that the population is very large, the researchers used quota sampling to determine the number of samples. The study used 5 times the number of indicators, so a sample of 100 respondents was processed through the Structural Equation Modeling analysis technique of AMOS software. The results of data processing show that brand ambassadors and trust significantly influence consumers' purchasing decisions.

Co-Authors Abdul Rahman, Rahayu Adhika Ibnu Anugrah Aep Saefullah Agus Saputra Aisyah Solehati.,S.E.,M.M Alya Syahla Amanda Putri Ambarwati, Retnoning Amin Setio Lestiningsih Andina Dwijayanti Budi Harto Cakranegara, Pandu Adi Damanik, Darwin Dede Suleman Diah Afrianti Rahayu Dion Dewa Barata Eka Hendrayani Endang Pitaloka Etik Dwi Styaningrum Fadjari Widhi Kurniandra Fahrina Mustafa Fendi Saputra Fendi Saputra Fendi Saputra Guntur Haludin Hastuti Naibaho Helmy Ivan Taruna Hendy Tannady Hendy Tannady Imelda Sari Indria Widyastuti Intan Hajar Karuniatama Iwan Henri Kusnadi Joko Ariawan Juliawati, Poniah Kayla Zoraya Hanum Kiki Setyawati Magdalena Magdalena Magdalena Magdalena Magdalena Mohamad Trio Febriyantoro Mohamad Trio Febriyantoro Mohamad Trio Febriyantoro Mohd Isa, Noor Saatila Monika Claudia Sarita Nur Alya Nurdiani, Tanti Widia Primadi Candra Susanto Purwanto, Edi Raden Ati Haryati Refina Sari Wiratami Renwarin, Joseph M.J. Resti Yulistria Rohani Lestari Napitupulu Salma Sintya Supriatin Supriatin Suryani Suryani Sy, Arniwita Teguh Prasetio Teguh Prasetio Universitas Bina Sarana Informatika, Zahra Wheny Khristianto Wiarta, Iqra Wiwin Wianti, Wiwin Yanti Budiasih Yosaphat Danis Murtiharso Yunus, Mohd Hadli Shah Mohamad Zamri, Norhayati Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli

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