Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi

PENGARUH GAYA HIDUP DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN PADA SHOPEE

Fadilah, Nur (Unknown)
Santoso, Budi (Unknown)
Rozzaid, Yusron (Unknown)

Article Info

Publish Date
01 Apr 2023

Abstract

The study aims to test and analyze the effect of lifestyle and price on beauty product improvement decisions on Shopee. This type of research is quantitatively descriptive. The population in this study is students of the University of Muhammadiyah Jember Faculty of Economics Management program class of 2018 who buy beauty products through the Shoppe application. The sample was used by 90 respondents. The analysis tool uses multiple linear regressions. The results of the study proved that lifestyle and price influence the decision to buy beauty products on Shope

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Journal Info
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Website

Abbrev

jimat

Publisher

Universitas Muhammadiyah Sukabumi

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) adalah jurnal ilmiah tentang Ilmu Manajemen secara umum yang dikelola dan diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah dengan E-ISSN : 2746-1475, terbit 6 bulan sekali pada bulan Maret dan September. Redaksi ...