Jurnal Ilmiah ASET
Vol 25 No 1 (2023): Jurnal ASET Volume 25 No 1

Harga dan Promosi terhadap Keputusan Pembelian Online Shopeefood

Teti Safari (Unknown)
Hesti Ristanto (Unknown)
Dwi Astutik (Unknown)

Article Info

Publish Date
31 Mar 2023

Abstract

This study aims to determine the partial and simultaneous influence of price and promotion on purchasing decisions at online (Shopee Food, Grab Foods) for STIE “YKP” Yogyakarta Semarang students. This research method uses quantitative methods. The population in this study is the total number of students of STIE “YKP” Yogyakarta, with a sample of 100 students. The data collection technique used an online questionnaire. The data analysis technique used multiple linear regression analysis. The results show that the price, promotion has a significant effect on purchasing decisions at ShopeeFood.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah ASET
Website

Abbrev

jurnalaset

Publisher

Sekolah Tinggi Ilmu Ekonomi Widya Manggala

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Aset terbit sejak 1999 merupakan jurnal ekonomi yang menyajikan artikel hasil penelitian empiris terkini yang mencakup manajemen, akuntansi, dan studi pembangunan. Setiap naskah yang dikirimkan ke editorial Jurnal Ilmiah Aset akan ditelaah oleh mitra bestari yang relevan secara double ...